SEO-based massive keyword ranking strategy

In the process of website optimization, the traffic that keywords can bring to our website is not high, most of the stable estimated traffic is produced by brand word indexes produced by long-term brand promotion and a large number of long-tail keywords, this is why I have repeatedly introduced in my previous articles that I should not focus on keyword ranking optimization, but also on brand word promotion, I wrote an article two days ago to explain why I resigned to sell meat clips. In fact, this is a long tail keyword. Why should I resign to sell meat clips? The Baidu Index of this keyword is 216, however, it is impossible for us to create a website for such a time-sensitive Long Tail Keyword, so we can only obtain the traffic of this keyword through the ranking of long tail keywords, so how should we mine a large number of highly correlated long tail keywords and corresponding optimization strategies?

The weight of a website is given by thousands of long-tail keywords.

1. Tools

There are many tools on the Internet to mine long tail keywords for free, such as word tracing and word segmentation. By searching keywords in a certain industry, you can analyze a large number of long tail keywords, you can also use Baidu promotion bidding account for analysis, but the premise is that there is a need, and you can borrow from friends who do not have a bid. Baidu promotion account, Baidu promotion account analysis long tail keywords are more valuable, relatively there are not only traffic but also some conversion rate. We can also analyze the related search of keywords and drop-down boxes to observe which long tail keywords users are used to searching. Of course, these keywords are not very accurate, because cheating can also display the keywords we want in related search and other locations.

2. Competitor Analysis

No matter whether we are engaged in any industry, we will analyze your competitors and save you a lot of unnecessary troubles. The same is true for website optimization. We will analyze the competitor's websites through Webmaster Tools, we can directly copy the long tail keywords that competitors have made (this article mainly talks about the large number of long tail keywords. I will write an article about analyzing competitors separately in the future, this article mainly describes how to analyze competitors). We are working on optimization technologies. Now we have the way to obtain long tail keywords. Next, we need to optimize a large number of long tail keywords.

3. Keyword table

A qualified SEOer must make a keyword table for the website. If it is a small website, we can ignore this step, however, most enterprise websites need to create a keyword table to create a large number of long-tail keywords. The keyword table should contain all pages of the website. We will make different long-tail keywords for different pages, the higher the relevance with the keyword, the easier it is to obtain the keyword ranking. In the domain name level, the Directory of the same level is higher than the page weight, but it doesn't mean that the page won't get the ranking of long tail keywords. In the strategy of massive keywords, most long tail keywords are obtained through pages such as articles. So, how can I obtain the ranking of long tail keywords on the article page?

4. Internal chain construction

If we only write an ordinary article, even Baidu does not have a good ranking for this article. If we want to use this article to obtain the ranking of a keyword, first of all, when writing an article, we should improve the originality of the article and the quality of the article content. In the content of the website, the long tail keywords related to this article all carry internal links to this article, to increase the weight of this article, if the weight and credit of the website are relatively high, it is possible to set up several inner links for the article to increase the weight of the article and obtain the ranking of long tail keywords, however, how can websites with low weights increase the weight of articles and obtain long-tail keyword rankings?

5. External link construction

I have mentioned in my previous articles that we should not only publish the external links on the homepage when constructing the website's external links, 20% of the total number of external links on the home page is the best, and the remaining 80% is the website's internal link, the function of sending external links to the website's internal pages is to increase the weight of the website's internal pages. When an article involves a large number of internal links and external links, the weight of this article will not be lower than that of a common website. At this time, the article will participate in the ranking of a long tail keyword. This is the way to obtain and optimize long tail keywords.

In fact, you will find that many websites with high weights and high popularity do not have ideal keyword rankings. Most of the traffic is obtained through the brand word index and massive long tail keyword ranking, although the traffic of long tail keywords may be less, what is the traffic caused by one thousand long tail keywords? Moreover, we cannot set one thousand keywords for the homepage? Therefore, we should not underestimate the traffic and drainage effect of long tail keywords.