SEO basics tutorial

Notes for website revision:
1. Do not change the website URL
2. Do not add new webpages too quickly
3. You need to control the speed of optimizing the web page. Do not change all the pages.
4. If there must be a URL change, the old URL should be converted to the new URL by 301.
Website Copywriting:
1. The title should be accurate and concise
2. Multiple segments to prevent reading fatigue.
3. The tone should not be official and should be personal.
4. Use less empty words
5. Subtitles: helps readers grasp the key points. (Or use "first", "second", and "third ")
6. Can bring some inflammatory emotions
Website content is the first element of search engine optimization
1. A large number of original content can help you establish a good reputation and authority in the hearts of customers. Bytes
2. Other webmasters will automatically link to your website.
SE method to determine the original source of the article:
1. Webpage PR value.
2. The time when the webpage was first indexed.
3. Domain name registration time. (Baidu seems to think that the old domain name is original)
4. Website authority.
Keyword selection:
1. The keywords should not be too broad.
2. The main keywords are not suitable for long and special cases, such as company names (well-known brands)
3. From the perspective of users, professional terms users will not search, such as SEO ^-^
4. The most efficient keywords are those words that are the least frequently searched by users when competing for webpages.
5. Related to your website
Knowledge that professional SEO should learn:
1. Marketing + web page creation + simple website programming + SEO technology
2. Project organization and coordination + new development of search engine optimization technology + writing ability
How to Treat website content deficiency:
1. Starting from the product history and evolution
2. Starting from the people who make and invent products
3. Starting from raw materials
4. Starting from the customer
5. Starting from this industry
6. Starting from the purpose of the product
7. Starting from the product technology
What should I do if my website is punished or banned:
1. First, determine whether your website is completely blocked or the ranking is only declining. Search for the domain name or URL directly; use site: command to check it; use a unique sentence on the web page to search for it (such as copyright information );
2. Check whether the server sets up the robots.txt file and the website to be over-optimized (excessive optimization is often an important reason for ranking punishment ).
3. Is there any suspicious page redirection? Is there a large number of cross-links? Link to other websites suspected of cheating?
4. Is the webpage copied?
5. Is a webpage hidden? A large number of junk links?
6. Other cheating methods;
High-quality external links come from: (you can think about what is not included)
1. Open the directory;
2. Introduction to your news from other sites;
3. Commercial links to authoritative websites;
How to Write TITLE:
1. Each page must be different and comply with the page content;
2. Attractive. The screen is displayed on the first page of the search result. The title is displayed when the customer clicks the page;
3. The title label should contain keywords and be easy to use;
4. General TITLE structure: document name-classification name-website name;
For example, download prenatal music-methods of prenatal education-Alimama
5. Do not pile up keywords.
The analysis of "import link" by the search engine may include:
1. Number of import links
2. Import the importance of the link itself, that is, the importance of the link to your web page itself
3. (these two points form Google PR, but these factors are not directly related to PR .)
4. Increase speed of reverse links
5. Content topic of the website to which the link is located
6. Whether the content of the page on which the reverse link is located is related
7. Link anchor text of the reverse link
8. Text around the reverse link anchor text
9. Location of the link on the page
10. Domain name age of the reverse link
11. Has the domain name of the reverse link been transferred?
12. Date on which the page of the reverse link is first indexed
13. Has the page content of the reverse link ever changed? What changes are there?
14. When does the reverse link appear on the page for the first time?
15. Has the link text ever changed? What is the change?
16. What other websites are linked to on the reverse link page? Are these other websites related? Quality?
17. Are there any spam links in the reverse link? For example, from a forum signature or blog.
18. Link CTR
19. How long does the user stay on your website after clicking the link?