Seo details and Optimization

SWIFT data center Report: Twelve, three years ago, the connection was mostly used to introduce other connections to visitors. The purpose was very simple, so the website owner connected to what website, what are the benefits of connecting to the website. Connection has always been regarded as the most important factor for visitors to evaluate the value of a website. Visitors can access different websites in just one step and supplement the information they want to know, the key is whether the connection of the website's primary choice is good.

In recent years, due to the rise and involvement of Search Engine portals (such as Baidu and Google), the role of connection in websites has lost its original intention. The website's pursuit of connection is not at all convenient for visitors. In more cases, webmasters are considering how to make their websites appear at the top of search results, that is, how to optimize the search engine.

Connection is an important factor for search engines to determine whether a website is excellent or not. When many websites actively connect to a website, the search engine determines that the website is very important and has a very high weight, indicating that the search engine is very interested in the website. The search engine itself is a function implemented by a program. Of course, each search engine program has its own algorithm, and each search engine's algorithm is also different, the number of connections and the quality of connections have become an important evaluation criterion for a website. Whether the connection can bring stability to visitors and enrich external website resources has become one of the important marks of a successful website.

For search engine optimization, you need to consider two types of links: Intra-site links and out-site links:

Intra-site links are also called intra-site links. The establishment of intra-site links is a major factor in determining the search engine optimization technology. Through the optimization of intra-site links, the overall layout of the website can be reasonable and convenient for visitors to browse. This has become one of the key factors for search engines to judge the value of a website, especially Baidu, it focuses on the website's internal chain. If you can arrange the internal chain well enough, this is very helpful for keyword ranking, there is a very top ranking in the search results, it is very easy to promote the website, let users on your website click to view more information.

The following are common internal links:

Website navigation: it is usually placed at the top of the website to guide users to quickly reach related categories;

Website map: contains links to many pages of a website, which are placed on the homepage of a website. It not only facilitates visitors to browse, but also provides directions for visitors to improve browsing efficiency. It also facilitates crawling by search engine spider, provides all the internal links of a website to search engines;

Internal link: This links visitors to relevant articles and jumps to relevant pages;

Breadcrumb links: Provide clear and distinct access paths for visitors, so that they can see the relationship between the pages they access and their hierarchies at a glance.

Make four suggestions on intra-site links:

1. Use less or try not to use JS file links. Although JS files are more easily called on static pages, they are unfriendly to search engine optimization. If the weight of a website's homepage is very high, because the internal link formed by JS Code is not smooth, the weight of the internal page is very low and the ranking is very poor;

2. reduce page level links. When a search engine spider crawls a website page, there is no requirement or restriction on the depth of the website level. However, a reasonable level of page is more conducive to spider crawling, more friendly to search engine optimization;

3. use text annotation. For example, if the name of the page to be connected is "thoughts", I can add the text annotation "Seo thoughts" to better reflect the effect ", it can clearly tell visitors what the connection is, and it is also beneficial for search engine optimization;

4. the link should appear in the top position as far as possible. When the search pillar crawls the page, the content of the website is crawled in the order from top to bottom. The more important the content is, pages that are closer to website keywords should be placed at the top of the website, which makes crawling easier.

External links are also called external links, which are the blood of the Internet. No link, information is isolated, and a website is hard to cover. Therefore, you need to link other websites. Complementing other resources naturally becomes a requirement. When such a requirement cannot be met on a website, you can get more information on the search engine portal. This is also a key reason why search engines can be so successful today. It does not work for a common website. It collects links from other websites. for itself, is the external chain. Now many webmasters want to provide their website links to the search engine portal! Whether you can get a piece of cake or not depends on whether you can bring useful external link information to search engines. External links are regarded as a standard for a website. For example, Google believes that websites linked by many websites should be good websites. Why should there be so many websites connected to this website? Google's idea is true, but the current website does not search for links to related information websites for the convenience of users, but is trying to increase the number of links to optimize the website, to increase the number of external links of the website and enhance the universality of the website links. They all remember Google's words, the more external links, the higher the PR value of the external chain, the greater the impact on the PR value of their own websites, even some people are concerned about buying PR links and ignoring the content value of their websites.