SEO details determine weight, weight decision ranking

The author in the previous article "original article rankings than reproduced reasons: weight gain" talked about the concept of Web site weight gain. It should be said that the concept existed for a long time, different SEO gave it a different name. But in the final analysis, the site weight gain is the core meaning: "Baidu through a variety of web site indicators, so that a piece of content in the site weighted or down the right operation."

Then the website weight gain to our daily SEO work what help? Let's look back at some of the factors that affect the weight gain of the site: including but not limited to the following: authority, validity, page type, page quality, encoding type, page richness, whether clicked and browsed, Socialization factors and others. These factors in the site weight gain is not known, after all, this is the core of Baidu algorithm.

From the current situation: validity, encoding type, page quality and page type are the basic factors, social factors, whether clicked and browsed, authority is the weight factor, and page richness and other factors are weighted factors. which

Basic factors: Refers to the basis of the site, such as the type of code to show your site for what kind of audience groups, page quality and user experience has a direct relationship, the page type is related to the structure of the site, the effectiveness is not much to say, directly related to your content weight. The weight gain factor for these three sites determines whether our site is user-friendly and Spider-Friendly (user-friendly and spider-friendly). And these factors are we can control and grasp, so the SEO peers should be in the site weight gain basic factors in more efforts.

Weight factor: Refers to the search engine to the site weighted or down the right factors, since entering the 2012, the socialization factor for search engine rankings has played a very important role. Whether Baidu shares or Baidu statistics, which are used to monitor the shadow of social factors. Whether to click and browse is a new SEO industry changes, "Baidu 11-bit phenomenon" and we see on other sites, "48-hour home page (top three)" are caused by this factor. and authority is needless to say, should be the site weight gain factor in the most important point. If you have recently observed the word "SEO", you should be able to see the subtleties: Zac has been the first, point stone even if the last article is not even content but also in the forefront.

Weighting factor: Refers to if done well, will be the search engine rankings to be weighted, if did not do or do not good, will not have much impact. It is noteworthy that this site weight gain factor is also we can directly control. In the editorial article or False original article, more use some pictures, more in the original article based on the addition of a number of comments on the language, it will not take much time, but the overall weight of the site has a clear help.

Recently, the author is also a leader in the industry to do some observation and learning. Search engine for advertising, low quality content (especially forum-type site), links and other links to reduce the weight of the site gain, and the practical, authoritative site to improve the gain. It reminds me of the search for a link weight allocation of a technology, that is, according to the page above the links to determine which link should be assigned to more weight. It should be said that the information based on real user feedback to determine the weight of the way, will be more and more by the major search engines for reference.

This article by Lanzhou website construction and Lanzhou seo-Oriental Huivan Optimization Team Yangfan Aimaryang original, reprint please keep the link: http://www.easthv.cc/blog/lanzhouseo/article-weight-gain-2/