SEO diagnostic report-analysis of website content quality

1. Content correlation analysis

For a website, we will certainly select a topic in the early stages. This topic is either displayed in the title, keyword, or description, and must be shown in the website content in the worst case. At this time, our website content should be carried out around this topic as much as possible, that is, the relevance of the website content. When making SEO diagnosis, we need to look at the website page content, the text in various labels, and the published information, and so on. Every place is closely related to the subject. In SEO diagnosis, the first is the homepage, topic page, and the most critical content page. Because the content page is updated frequently, it is not easy to ensure that the relevance of each article is high, this requires us to edit the work very solid, the diagnosis is also based on the content page, do a good job of relevance check.

2. Original content analysis

Content originality is not very good in SEO diagnosis, but we can make a preliminary investigation on website Editing. At this time, the website editing work is very important, in fact, we all know that it is very rare to stick to originality. The level of originality sometimes determines the quality weight of our website content. Original things are actually well solved. One is that we need to organize a lot of industry information, read and integrate the information ourselves, not necessarily how much we need to write, but at least some things should look new, which is quite tiring. Here I suggest you use more images when making content, each article has a picture. Your article will definitely win others, and the watermark will be better, increasing the originality. Such an article is actually very simple as long as we do it well. At this time, we will be able to make a good judgment in SEO diagnosis.

3. Keyword layout analysis of content

We have also introduced the keyword layout of the website. The keyword layout of the website content should be considered four times first, because this is the most classic keyword layout location, second, we need to insert keywords in the content of the article naturally, so we should not insert them bluntly. Sometimes there is not much to do in the short term, however, this will affect the user experience and search engine's evaluation of our website in the long term. This is not good. Especially for the layout of long tail keywords, I think it is very important to consider whether a website is doing well. First, let's look at the ranking of the main keywords, followed by the ranking of long tail keywords, the more keywords on the front of the long tail, the better our content, because the long tail mostly relies on content pages and column pages. It is critical to make a good layout of these pages. When doing SEO diagnosis, you can consider the keyword layout in these places to almost complete the analysis.

4. Exquisite content analysis

In fact, it is difficult to stick to this point. This is the same as the previous originality. If we really want to build our website into an industry brand, this is understandable, if it is an enterprise website or a public website that is not so important, you do not need to be exquisite, but the exquisite content is also welcomed by search engines and users, we should never regret it. The methods for improving the content elegance include: reasonable layout, illustrated text, and segmented column Partitioning. This needs to be summarized in our actual work. It can be used for reference during diagnosis without too many requirements.