SEO diagnostics-overall reasons for fluctuating website rankings

Most webmasters have a correct understanding of the reasons for fluctuating website rankings, but from our most professional and serious attitude, we need to study the root cause of a problem, in this way, the SEO diagnosis of the website can be continuously completed. From the perspective of SEO diagnosis, we can't just limit ourselves to the impact of some details on the fluctuating rankings of websites. Instead, we should understand which factors will affect the rankings of websites from a global perspective, to sum up, there are three points below: 1. Website servers are unstable; 2. External links are unstable; 3. Website indexing is unstable.

1. Website server instability

The stability of website servers has a great impact on indexing, indexing, and sorting of search engines. For search engines, it has a responsibility, we are also obligated to recommend the best content pages for users. If there is good content on this page but it cannot be opened, such pages will not occupy the top ranking for a long time, therefore, in "Baidu search engine optimization guide 2.0", we will see Baidu's high requirements for servers. Baidu also gives many suggestions to webmasters:

A. Select A strong regular space provider

B. Ensure user access speed and stability

C. Determine the space (server) to purchase based on the website size and the service to be provided)

D. Select the access provider based on the user group distribution

In addition, if you select a server, you must select a trusted server provider, because even the leading server vendors in the HiChina industry sell some seemingly good services to users to make money, but there is actually a space for hidden risks. Sometimes small server vendors, although technically insufficient, can help you solve problems quickly due to a small number of users.

2. Unstable external links

You must be deeply touched by the instability of the website's external links, because the external links sometimes experience sharp increases and decreases during Baidu weekly updates, monthly updates, or major updates, when encountering such a phenomenon, pay special attention to it. Of course, this phenomenon is generally caused by K loss of some Forum blog accounts during SEO optimization, or they added a lot of external links in the short term and were deleted.

In fact, the problem of website external links is well solved, that is, fundamentally changing the SEO concept: 1. Do reliable SEO and try to build external links according to the white hat SEO methods, this is the most effective and stable external link construction technique, such as the soft link, Forum signature external link, and blog external link. 2. Make good planning and sustainability of the SEO external link, good webmaster needs to cultivate their own external chain resources, make daily external chain planning, and then carefully control the external chain to publish accounts, so that the external chain can grow steadily.

3. Website indexing is unstable

Website indexing has a great impact on the weight of websites. The more websites in the same industry are indexed, the higher the search engine's rating is, if our website is indexed, the impact on the weight will be huge. Indexing is a matter of originality, content value, and page access speed, which restricts the page indexing volume. In three aspects, website indexing is implemented from the search engine perspective.

Originality is not original, but it is not a hard requirement. When we are in an industry, we cannot be original because of lack of knowledge or narrow knowledge, at this time, we need to do a good job of pseudo-originality, make changes to the original basic knowledge, and strive to achieve the original degree of pseudo-originality.

Whether the content is good or bad, whether the key is to provide users with the information they want, good information, access traffic, and stay time must be high, these good content will be recommended, and the value will be reflected, the ranking will naturally be good.

The page access speed is related to the server and the page program. A good server will certainly get a good access speed, but the complexity and error code of the page program may restrict access. In addition, pay attention to the page information and try to control it within the tolerable range of a spider, making crawling easier.