SEO Economics: The Invisible Cost

Many companies choose the reason for SEO, is two words: cheap. They think that advertising is always the most expensive, and do not spend a lot of SEO advertising on the internet, as long as hiring a person or a team to do the rankings, you can wait for a steady flow of traffic, and can continue for a long time. But is that really the case? SEO Services is really that cost-effective? Let us take a look at the cost of SEO which is not visible.

1, the risk of frightening. The first reason to talk about the risk of SEO, mainly considering the recent two times Baidu algorithm adjustment. I believe that everyone to the recent two times Baidu disaster fear it. If a station is down right, the loss is very large, is k that is nothing, not only cut off the new users of the channel, hard to operate a group of loyal and old users also disappeared overnight, towering high buildings naught. More frightening is the search engine algorithm update speed is very fast, and will be more and more quickly. Think about this year from June 28 to August 23, a short two months a large and small number of updates, each update generated many ghosts. SEO risk is not only reflected in the search engine update, but also reflected in the competitor's malicious attack. Can say, your rank more conspicuous, the more people want to put you down, the possibility of being a containment attack is very big, who knows unscrupulous competitors who do what it takes to get the rankings?

2, the poor conversion rate. Today to provide SEO services, its mission is often only one: ranking. They are often only responsible for the ranking to do up, the flow to attract the site, but the customer came after how to deal is the boss's own business. But the reality of a lot of the boss's approach is to allow SEO personnel to take into account the maintenance and sales station, the result is the flow of traffic, the real deal is very little. Because these SEO personnel often only provide outsourcing services, the product and do not have in-depth understanding of how to display products or guide customers to buy is not good, do not know how to turn new customers into old customers, resulting in a serious loss of customers, thus ranking the flow of waste lost. Is it not a huge loss that potential customers are not converted to revenue?

3, the brutal competition. How big is the competition of SEO? Enter a keyword, search results less than thousands of tens of thousands of, many are millions, and can obtain income often only the first page of 10 sites, so cruel competition you ashamed? can be in the first page is the scenery infinite, but the first page behind is to fight a life-and-death, Countries marching but no profit SEO without diligence. How long can you stay on the first page? You don't want to think about how many people are eyeing you, trying to squeeze you in the back. So cruel SEO battlefield, its cost will be low? In this battlefield, busy Yinianbanzai but the harvest is afraid of the majority, because the first page of the space is so large, there is no room to accommodate more sites.

4, buy constantly outside the chain of resources. General outside the chain not only can not achieve significant results, and once the overflow will increase by the search engine penalty risk. So many enterprises will take two ways: one is to spend money to buy some high-quality platform permissions, such as news sources, membership points, and the second is to let SEO personnel spend a long time to the outside chain of resources "fattening." The cost of the former is visible, but in fact the latter is the biggest cost. The external chain of resources is a great wealth, because it contains a lot of labor and time, but these resources are owned by SEO personnel. If the SEO is outsourced, once the two sides terminate the partnership, the site will be outside the chain will be a lot of fluctuations, so that the search engine on the site will be greatly reduced trust, it is likely to reduce the right to deal with.

5, Time cost. This is already commonplace, everyone knows SEO is anxious not to come, to make effect, less two or three months, many are yinianbanzai. SEO often need a very long cycle, the energy consumption is enormous, effective but is a very long process, often the minimum need 3 months, sometimes, 3 months of new station, still can not see the effect. If the need for quick, short-term marketing, SEO is not a good way. And in such a long time, still do not know what will happen, perhaps the algorithm will be updated several times, this is not the general SEO staff to parry. The so-called nights, bosses can weigh carefully weigh.

The above is the cost of the SEO can not see a typical of several, of course, far more than these. Because the work of SEO does not have a very clear standard, many people are also in the confused groping, the algorithm is constantly updated, so the enterprise in the selection of SEO team often difficult to judge the quality of service. This is also one of the costs of SEO. In addition, with the 360 and other giants to join the search industry, it is difficult to determine what the future of the search world will be a kind of situation, if Baidu is no longer the leader, but there are multiple search engine equal situation, then do SEO should go to please who? This potential cost is not to be overlooked. Overall, SEO is not cheap, bosses should not put eggs in the search engine this basket.

I by my sports network http://www.wo-yd.com/author Zhang Shifeng original feeds, reproduced please attach links, thank you.