In fact, the author has always emphasized that SEO is a very comprehensive industry, do SEO best to understand the program, all languages, art, web design, psychology, marketing, advertising, understanding of the industry, product understanding, a variety of different network promotion methods and so on. Of course, a person is difficult to learn these things, as the saying goes, ten strokes better than three strokes will be less than a recruit fresh. Often hear some friends said to do a professional field of talent, if you are a SEO supervisor, you do not have to do anything, but must understand everything. If you are a team executive you have to dig a well, in your field of expertise, the company you are the most powerful. If you are a company's SEO supervisor, then you have to dig well, call those who are very strong in the field of expertise, put these people together, playing a chain, let each other produce synergies, integration of the 1+1>2 pattern, because the success of SEO will not be a point of success.
such as the chain of the matter, even if your outside the chain operator more powerful. This is a very successful link to this point, if your user experience is not doing well. Content editors can not capture the user's eyeball, you this site will not be successful. For example, promotion, in fact, brand promotion for the weight of the site is also very beneficial. Like Baidu has a brand word library, this brand Word library is automatically generated, that is to say, users in search of your website brand words to reach a certain amount of time, then your site's brand words will be listed in the brand Word library, and the brand Word index size to prove your site in the search engine how many fans, A web search engine with a fixed fan will be treated in a special way.
So we are in the team to do the promotion of people, we must not forget to guide users to remember our brand, to facilitate the next search our brand words into our site. Of course, more and more traditional media ads are also added to the search engine ads, such as people in the TV commercials, back also with Baidu to find our official website, which is also through the guidance of users, enhance their site in the search engine weight. Like the above said the network brand promotion is good, the traditional media brand promotion or not, seemingly unrelated to SEO, in fact, the internal association is quite large, if you have or put into the traditional media, you must not forget the search engine this piece.
If you are doing a very good job outside your station, website traffic also has, but the conversion rate is too low, this is likely because the flow is not accurate flow, this we need to do precision analysis of precision, and then advertising or promotion strategy changes. Of course, there is a more important reason, that is, your site is not marketing, and other common sites. Do not highlight the advantages of your products, do not have a good display of your company's advantages and so on. I see a lot of that kind of do Taobao customer's single page site in marketing is to do the best, a product of the advantages of the incisively and vividly, picture art match the actual demand of the product is quite perfect, the star case and the user effect case is also displayed quite reasonable, lets you both produce the dependence to produce the intense trust, then has a promotion behind, Say what to buy within 48 hours of what products or how much. Some of the hot-headed friends immediately after reading the purchase, bought after the regret, in fact, this is normal.
Because I know like this single page design is a combination of marketing and psychology in one, is to let you read after reading the mind is not sober to buy. Generally do this kind of products are to do profiteering products, of course, we as a long-term business management perspective. In fact, do not need to make marketing to make the customer's brain is not clear, or the function of the product exaggerated. Let the customer expectations of your product is too high, because the higher the expectation, the greater the disappointment will be, all we need to do is to show the real side of the product better. The design of a site at least lets people see your site is different from others, that is to highlight your advantages. 21st come to the site at least to make users feel trust. These two points are the most basic two articles in the construction of the marketing website.
In fact, the content is also good outside the chain, brand promotion, user experience, marketing-oriented site or, just want to explain the success of a site by n a successful add together to make up the last big success, if you are in a company to do, you need to deep into the professional field, If you want to be a website manager you need to know a little about all the knowledge. If it is a personal webmaster then you need to carry out, in fact, I always think that personal webmaster is very good, special "dependents", that is, especially can forge a person's growth. In fact, in the professional and comprehensive aspects of my opinion does not conflict, it is best to stand in the eyes of the overall situation to do the professional field of things, very simple not to seek the overall lack of a domain. In fact, I hope you can understand when doing SEO is best to stand in a global or comprehensive vision to do SEO. Article content by the Chinese business card-making network http://www.ka32.com/zhika/absolutely original share, I hope we can have some harvest, thank you.