Different enterprise station or personal blog face different users (that is to say, the audience is different), different user groups directly bring the need for different, regardless of what kind of demand, the previous site keyword construction is a very important link and strategy, A good keyword strategy let us in the latter part of the development of the opportunity, and for the stability of the conversion rate is also very beneficial, today's life and we discuss SEO Trilogy keyword strategy.
First, find the main words (strategic words). A small web site or small business station traffic sources are generally the home page, for example, my inkjet code machine Enterprise Station, is mainly the first page to the flow, accounting for more than 80%, and the key word is my initial set "Inkjet code Machine" "Inkjet Printer supplies" and other words, for a small and medium-sized Enterprise station, home page selection is the most critical, It's relatively easy, and some large enterprises station or platform class site, if only rely on a homepage to traffic, it is certainly not enough, so the main search for large web site traffic will not focus on the first page of the key words, but a large number of strategic words to drive the accumulation of long tail words accumulated traffic, At the same time, a rich expansion of the strategic word will greatly enhance the image of the site, to give users a reliable sense of trust, the main key words to choose to remember more, chaos, miscellaneous, in today's competitive society, more professional so the market will be bigger.
Second, look for more long tail keywords. Through the establishment of the main key words, the choice of strategic words, we have to face the user and its needs have a certain degree of certainty, down, we have to do is the continuous accumulation. Constantly study the user search habits, explore and statistics users generally like to search what kind of words, can also stand in the user's point of view (transposition thinking) to explore key words, in this process can use the Internet many long tail word keyword tools to find, research Baidu, the list of regular check Baidu related search to judge and fine-tune. The development of a business station will rely on the continuous construction of Yuchangyu words, grasp more customers, let the flow of traffic rolling, is the basis of long-term sustainable development.
Third, according to user needs layout site structure. And again good talent also need to display space, the site again good content if not a very eye-catching and unique layout position, then will also be buried, we have to do is based on the keyword analysis on the basis of the determination of the site structure, not only in line with the principle of search engine weight distribution, More to meet the user search to see the content of the habit, the best to show more to the user, retain users will be possible to produce conversion rate. The words we search to classify, make a website structure, for each keyword to make a page, do a good job in the URL of the page standardization, then in the future accumulation of external chain and content fine-tuning, we these long tail words will be stable upgrade and development.
It has always been felt that the development of a website depends not only on the keywords and content structure, more is the later user's support, the development own website stable source, obtains more suggestions from the user to improve each detail, after all, as seoer we can do the keyword is still limited, and the user's power is infinite, Access to the user's support, so the potential of unlimited dare not say, at least not backward, every day fear of fear in the ranks of the ups and downs. Finally, I hope you can do a better site, get more traffic, more stable conversion rate.
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