SeoTutorial: getting started with search engine optimization (3rdVersion)"
Basic Information
Wu zexin
Series name: Turing original
Press: People's post and telecommunications Press
ISBN: 9787115357014
Mounting time:
Published on: February 1, July 2014
Start: 16
Page number: 302
Version: 3-1
Category: Computer> Information System> comprehensive
More about"Seo Tutorial: getting started with Search Engine Optimization and advanced (version 3rd)
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This book is suitable for beginners of Seo and readers who have a certain degree of foundation. It is an essential manual for website operation, Website planning, website promotion, website design, and program developers. In addition, this book can also be used as teaching materials for e-commerce and computer application majors in universities and colleges.
Introduction
Books
Computer books
Seo Tutorial: getting started with Search Engine Optimization and advanced (version 3rd) deeply analyzes the details of search engine optimization, including keyword policy, URL optimization, code optimization, image optimization, webpage structure, website structure, link policy, search engine optimization misunderstanding, common tool introduction, and server selection. Version 3rd provides improved search engine algorithms, search engine crawling policies, web page update policy descriptions, and search engine optimization cheating methods, added instructions for using Baidu webmaster tools, Google administrator tools, lookup tools, and word tracing tools.
Seo Tutorial: getting started with Search Engine Optimization and advanced (version 3rd) provides a systematic introduction to all knowledge points of Seo technology and provides detailed graphic case studies, suitable for Seo beginners and readers who have a certain degree of foundation. It is a necessary manual for website operation, Website planning, website promotion, website design, and program developers. In addition, the SEO Tutorial: entry to search engine optimization and advanced (version 3rd) can also be used as teaching materials for e-commerce and computer application majors in large and medium-sized institutions.
Directory
Chapter 1 Seo 1
1.1 Network Marketing 2
1.2 search engine marketing 2
1.3 keyword advertisement 3
1.4 bidding ranking 4
1.5 search engine Alliance advertisement 5
1.6 Seo Introduction 6
1.6.1 basic Seo concepts 7
1.6.2 differences between Seo and search engine advertising 8
1.6.3 Seo Development History 8
1.6.4 Seo advantages and disadvantages 9
1.6.5 Seo application 9
1.6.6 Seo work 10
1.6.7 Seo Objective 10
1.6.8 Seo ethics 10
Chapter 11 how search engines work 11
2.1 Search Engine Development History 12
2.2 search engine category 12
2.2.1 full-text search engine 12
2.2.2 Directory Search Engine 13
2.2.3 Meta Search Engine 13
2.3 How search engines work 13
2.3.1 search engine crawling policy 14
2.3.2 PAGE analysis 22
2.3.3 page sorting 25
2.3.4 keyword query 28
2.4 special search engine algorithm 30
2.4.1 trustrank algorithm 30
2.4.2 badrank algorithm 31
2.4.3 Baidu luoluo algorithm 31
2.5 search engine Introduction 32
2.5.1 Google 32
2.5.2 Baidu 33
2.5.3 sogou 33
2.5.4 360 search 34
Chapter 1 keyword 35
3.1 keyword introduction 36
3.2 keyword Term Frequency 36
3.3 keyword density 36
3.3.1 English keyword density 36
3.3.2 Chinese keyword density 38
3.3.3 keyword density range 38
3.3.4 keyword density and page correlation 39
3.4 relationship between keyword frequency and density 39
3.5 primary keyword 39
3.6 Secondary keyword 39
3.6.1 Introduction to auxiliary keywords 39
3.6.2 secondary keyword function 40
3.7 keyword distribution and representation 41
3.7.1 keyword distribution 41
3.7.2 keyword representation 43
3.7.3 keyword description 43
3.8 keyword policy 43
3.8.1 search for 43 keywords
3.8.2 user search habits analysis 44
3.8.3 keyword evaluation 45
3.8.4 keyword selection policy 56
Chapter 5 URL optimization 59
4.1 URL optimization overview 60
4.2 URL introduction 60
4.3 URL naming techniques 60
4.3.1 Chinese name 61
4.3.2 English naming 61
4.3.3 pinyin naming 61
4.4 use of separators 62
4.4.1 common delimiter 63
4.4.2 space and horizontal bar 63
4.4.3 underline "_" 64
4.4.4 Backslash "/" 65
4.5 URL Length 65
4.5.1 Domain Name Length 65
4.5.2 path length 65
4.5.3 File Name Length 65
4.5.4 URL Length 65
4.5.5 influence of URL Length 65
4.6 keyword Term Frequency 66
4.7 keyword combination 66
4.8 URL component optimization 66
4.8.1 domain name 66
4.8.2 subdomain name 71
4.8.3 path 73
4.8.4 file name 73
4.9 URL redirection 74
4.9.1 301 redirection 74
4.9.2 302 redirection 75
4.9.3 URL forwarding 75
4.10 static URL 76
4.10.1 URL rewriting 76
4.10.2 generate static page 78
Chapter 1 code optimization 79
5.1 code optimization Overview 80
5.2 simplified code 80
5.2.1 clear junk code 80
5.2.2 HTML Tag conversion 88
5.2.3 CSS optimization 89
5.2.4 JavaScript optimization 92
5.2.5 optimize Table 96
5.3 page header optimization 99
5.3.1 summary 99
5.3.2 [title] tag2, 101
5.3.3 [description] tag2: 104
5.3.4 [Keywords] tag2: 106
5.3.5 other labels 107
5.4 Weight labels use 108
5.4.1 [H] tag2, 108
5.4.2 [font] tag2, 109
5.4.3 [B] tag2, 109
5.4.4 [I] tag2, 109
5.4.5 [u] tag2, 109
Chapter 2 image optimization 6th
6.1 image description 112
6.1.1 image name 112
6.1.2 alt attribute 112
6.1.3 perimeter content 113
6.2 Image Compression 113
6.2.1 image compression principle 113
6.2.2 image format issue 113
6.2.3 reduce image size by 114
6.3 Image Compression tool 114
6.3.1 image optimizer 114
6.3.2 Photoshop 116
Chapter 2 webpage structure 7th
7.1 webpage structure 118
7.2 webpage composition element 118
7.2.1 navigation bar 118
7.2.2 topic 118
7.2.3 text 119
7.3 Distribution of important areas on the page 119
7.3.1 page layout 120
7.3.2 HTML source code 121
7.4 webpage structure type 121
7.4.1 navigation 121
7.4.2 content 123
7.4.3 content navigation integration 123
7.5 common page technology 124
7.5.1 hidden layer 125
7.5.2 flash element 126
7.5.3 framework 131
Chapter 2 website structure 8th
8.1 website structure 138
8.2 search engines capture important pages 138
8.3 Logical Structure 138
8.3.1 link depth 138
8.3.2 relationship between URL and link depth 139
8.3.3 Logical Structure 139
8.4 physical structure 140
8.4.1 directory depth 140
8.4.2 relationship between URL and directory depth 140
8.4.3 physical structure 141
8.5 website structure optimization 142
8.5.1 Logical Structure Optimization 142
8.5.2 optimize the physical structure by 143
8.5.3 ideal structure 143
8.5.4 reasonable structure 145
8.6 website structure Planning instance 146
8.6.1 logical structure 146
8.6.2 physical structure 148
Chapter 2 link Policy 9th
9.1 link 150
9.1.1 link object 150
9.1.2 import/export link 151
9.1.3 internal link 151
9.1.4 external link 151
9.2 significance of The Link 151
9.2.1 link and page relevance 151
9.2.2 link and page weight inheritance 152
9.3 internal link 155
9.3.1 internal voting 155
9.3.2 155 internal links
9.3.3 internal link meaning 156
9.4 external link 156
9.4.1 external voting 156
9.4.2 link topic relevance 156
9.4.3 external links: 156
9.4.4 external link quality 157
9.4.5 external link meaning 157
9.5 Method for adding external links 157
9.5.1 category directory 157
9.5.2 exchange link 165
9.5.3 purchase link 170
9.5.4 Link bait 170
Chapter 4 server selection 10th
10.1 country (region) where the server is located 176
10.2 server performance 176
10.2.1 bandwidth 177
10.2.2 server resources 177
10.2.3 connections 177
10.2.4 Monthly Traffic: 177
10.2.5 access speed: 178
10.2.6 additional service 178
10.3 server functions 178
10.3.1 support URL rewriting 178
10.3.2 backup data 179
10.3.3 404 page settings 179
10.3.4 Number of subdomains: 181
10.4 virtual space disadvantages 181
Chapter 2 search engine optimization cheating 11th
11.1 Introduction to search engine optimization cheating 184
11.2 common content cheating Methods 184
11.2.1 keyword stacking 184
11.2.2 hide text 186
11.2.3 empty page 190
11.2.4 content farm 190
11.2.5 label misuse 191
11.2.6 unrelated search result page 191
11.3 image website 192
11.4 page 192
11.5 disguise 193
11.6 302 redirection 194
11.6.1 meta redirection 194
11.6.2 JavaScript redirection 194
11.7 link cheating 194
11.7.1 spam link 194
11.7.2 external link fraud method 195
11.7.3 how to identify link fraud websites 198
11.8 fraud penalty 199
11.8.1 weight reduction: 199
11.8.2 blacklist 199
11.8.3 post-penalty Handling Method 200
11.9 how to report cheating websites 200
11.9.1 Google 200
11.9.2 Alibaba Cloud 201
Chapter 2 search engine optimization tools 12th
12.1 keyword query tool 204
12.2 Google administrator tool 204
12.2.1 website information center 206
12.2.2 website 207
12.2.3 search appearance 207
12.2.4 search traffic: 209
12.2.5 Google indexing 213
12.2.6 capture 216
12.3 Baidu administrator tool 222
12.3.1 Site Management 222
12.3.2 data submission 223
12.3.3 website configuration 226
12.3.4 website analysis 226
12.4 catch-up 232
12.4.1 related keyword 232
12.4.2 website monitoring 232
12.4.3 ranking 233
12.5 Check Network 234
12.5.1 comprehensive query 234
12.5.2 Baidu weight query 234
12.6 sitemap builder 235
12.6.1 tool bar 236
12.6.2 menu 237
12.7 seoadministrator 237
12.7.1 link extensibility detector 238
12.7.2 link exchange tool 241
12.7.3 website analyzer 243
12.7.4 top monitor 248
Chapter 1 Case study 1 13th
13.1 preparations before website optimization 252
13.2 Stage 1: Basic website information 252
13.3 Stage 2: Remove disadvantages 252
13.3.1 IFRAME cleaning 252
13.3.2 hidden layer 253
13.4 Stage 3: website structure 253
13.4.1 adjust the pre-structure 253
13.4.2 adjusted structure 256
13.5 Stage 4: keyword policy 257
13.5.1 familiar with website industry 257
13.5.2 search for 258 keywords
13.5.3 keyword assessment 262
13.6 Stage 5: page optimization 263
13.6.1 head optimization 263
13.6.2 keyword layout 263
13.6.3 code optimization 265
13.7 Stage 6: page index 266
13.7.1 submit the website map file 266
13.7.2 website map 267
13.7.3 key recommendation channel 267
13.8 stage 7: External link establishment 269
13.8.1 exchange links 269
13.8.2 log on to category 270
13.9 stage 8: website maintenance 270
13.9.1 page adjustment 270
13.9.2 website monitoring 271
13.9.3 keyword maintenance 272
13.9.4 link maintenance 273
Chapter 2 Case study 2 14th
14.1 basic website information 276
14.2 keyword search and screening 276
14.2.1 search for 276 keywords
14.2.2 keyword filtering 277
14.3 website structure construction 278
14.3.1 Logical Structure 278
14.3.2 physical structure 280
14.4 webpage structure construction 280
14.5 keyword distribution and performance 282
14.6 URL optimization 283
14.7 head optimization 283
14.8 code optimization 284
14.8.1 garbage code cleanup 284
14.8.2 HTML Tag conversion 284
14.8.3 weight labels use 284
14.8.4 image description 284
14.9 link policy 286
Appendix A Common Terms 288
Appendix B FAQ 292
Author's self-Report: My Seo journey is 299
Source of this book: Interactive publishing network