SEO Best Practices: Page Search Engine Optimization Checklist

Eight best practices for SEO page optimization are introduced in detail.

　First. Title label

This is one of the most important SEO factors on the page. The title tag tells the search engine which pages on your site are related to keywords or keyword phrases. The title label should be the only page. In search results, search engines will highlight your keyword groups if a user searches for these terms. This will increase visibility and click-through.

For example, you want to rank "Shanghai Web design Company." "Your headline tag may look like this:

Best Practices:

1 Your title tag should be written like this: main keyword-keyword brand

2 use dashes to separate brand names between your key word groups and regions before the end of the year

3 Avoid duplicate title tags

4 Keep the title label length of no more than 66 characters (including spaces)

For example:

Example of the title tag in the browser:

　　

Examples of title tags in search engine results:

　　

　Second, the Yuan (page) description

Meta description, while ranking in search engines is not important, it is important to let the user click on your site in the Search Engine results page (SERP). Meta description should be wise to use keywords, but more importantly, they should have a compelling description that the user wants to click on. Just like the title tag, SERP will highlight the user's keyword search, and more and more users are clicking into the possibility of your site.

Best Practices:

1 Write a compelling meta description

2 150 to 160 characters is the recommended length

3 Avoid duplication of meta description

4 Do not use quotes or any non-alphabetic characters

　Third, the content of targeted key word groups

Your content is the soul of your site and the only way to get ranked. The latest Baidu search engine rules update, has confirmed that this is very important, your content is unique, relevant. If you have multiple pages of the same content (or other people's sites, if you have content), then your search rankings will be subject to the risk of being penalized. We want to keep our website for a long time, so let your content unique this is the most critical.

Best Practices:

1 is extremely important to create, the keyword phrase

2 in the content of the editing of the practical key word group can not exceed 4

3 use multiple variants of the keyword phrase-singular and plural, abbreviations, acronyms (SEO search engine optimization) and synonyms

4 on the site, including links from other pages, point back to this page (see internal page links below)

5 Create unique content for each media (newsletter, blog, guest blog article, etc. ...). If you submitted an article in. is not copied and pasted to your site, then this article can be changed to submit the site of the audit passed. It also brings a lot of reprint so as to get many outside chain. If your article is copied and pasted to the site, then the search engine in the update, your site will be punished.

　Iv. title tags and keyword phrases

Title tags, also known as H1 tags, are much like the subject line of a Web page. You should only use your keyword phrase once in the H1 tag. This should be on the page, and you can also use the H2 tag (the second header) if there are multiple sections.

Best Practices:

1 Use your key word group in the H1 label

Using the H1 tab, if there are multiple sections, use the H2 label

　Fifth. Anchor text for inner page links

An internal connection refers to a link on one page that points to the same Web site on another page. Internal links are important because it helps to strengthen those keywords inside those pages, it allows users (and search engine bots) to browse the site, and it tells the search engine that the page is about the keyword phrase.

Best Practices:

1 when the content of the same site links to another page, choose good anchor text (keywords) to use in the actual contact, and often do so. For example: "We provide professional web design services," rather than "click here to serve us." ”

2 in the above example, you will link "professional Web design Services" to your web design service page instead of the link "click here".

E-commerce text link to our ecommerce website page, move link to our mobile Web page, this time your webpage opens!

sixth. Image alt tag and filename

is essentially the name of an alt-tagged image. All images should use the appropriate ALT tag. Not only for the search engine's ALT tags, they are also good accessibility features. If someone uses a screen reader, they will be able to hear what this image is.

You should try to include your keyword Word group in your image name, if possible, but don't overdo it. The picture file name should also be search engine friendly. Image search is more widely used in thinking, so traffic is also valuable from there.

Best Practices:

1 How do you name all your pictures, and what do they say?

2 use dashes between words instead of underscores (purple hat.jpg, not purple_hat.jpg)

3 Do not use non-alphabetic characters (no%,&,$, etc.) in your image or file name.

　Seventh. Content is easy to read

This is an important factor in search engine rankings that can help users find your content easily and they are looking for keywords. The settings should use bold and highlight, and further tell the engine what is important on the page.

Best Practices:

1 paragraph should be about three words long. There are long sentences that will lose the user's attention.

2 users tend to look for keyword scan content

3 do not overuse long sentences and bold body

eighth. Key Words

It is critical to use meta keywords. Now Baidu (or any other search engine) is very important meta keyword, so, if your site wants to be in the Baidu search engine ranked on the home page, then to try to figure out the practical keywords.

The above is a small individual in doing optimization to draw some experience, if there are any deficiencies, or, if you have any supplements, is willing to listen to your views!

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