SEO site Analysis of the ticket booking www.yoee.com site analysis

seo| site

1. Enterprise Target Analysis

In practice, it often appears that the subject of key words is ambiguous. In comparison, the site's maintenance responsible for the optimization of a few deficiencies, the problem is the use of key words users know very little, but also difficult to obtain some of the most finally search results. Website construction and maintenance work is often a site to optimize the use of the correct rate and get a good search engine rankings, and the user's habit of search rate is a site management decision beforehand, in the matter, afterwards a full range of an important investigation of the process, which is basically doing site maintenance and optimization before a decision. But to be full of users of the keyword search habits, commonly used key sentences, as well as the search engine for the main, still need the site's defenders, the optimizer to the detailed investigation.

2. The target crowd of the website

Ticket ordering, Hotel ordering, travel guide for example:
Naoyi Network It is a collection of ticket ordering, hotel ordering, travel guide as one of the service website. As a service nature of the website. Must take into account how to achieve in the Web site how to develop the use of Internet users and speed rate of convenience rate ...
Naoyi Network has a large number of big stations as a connection, the site of its authority in the search engine is its high. In Google, Baidu, Yahoo, the three search engine rankings are also compared to the previous. And for the crowd of these three search engines are the use rate is higher, the demand for customary services are not the same, need to be treated differently. In these three kinds of search engines, the theme of Internet users in search is the most important, but other search engines also can not ignore the ratio.
Naoyi Network provides ticket ordering, hotel ordering, travel guide, including the. Several levels of the crowd: business people, individuals need the crowd, luxury people. And so on three kinds, and in the needs of the crowd have different requirements, from the consideration of these three kinds of people, proposed to be divided into three categories of keywords to analyze and plan keywords!

3. Keyword analysis
What are the key key words in the industry
Main character keyword analysis, and he would have been the keywords include: "air tickets, air tickets, ticket reservations, reservations, tickets, tickets, ticket reservations, tickets, internet tickets, special discount tickets, booking, preferential hotels, hotels, hotel reservations, hotels, booking flight time, airport information, flight information, discounted air tickets, special airfares , online booking, domestic air tickets, international air tickets, Yoee,air, Ticket,fly,book ticket, flight "personally think the keyword in the keywords design only need to streamline, do not have to add too many types of keywords."

Recommendations to:

Air ticket reservation reservation Hotel International air travel guide

Purpose Keywords:

International travel guide for domestic travel

How to organize the keyword hierarchy to better integrate with the core business of the website:

Keywords

Ticket Order
Order Tickets
Discount Ticket Order
Round-trip ticket order
Holiday Discount Ticket Order

Hotel Reservation
Preferential Hotel Order
Hotel Subscription Website
(regional) Hotel order

Latest Tourist Guide
Latest Tourist Map
Introduction to tourist attractions
Travel discount Leave

Keyword quality of the purpose of the key is the user's habits, such as: standing in the ordinary Internet users to explain the operation of the network, I searched the search engine above the first, listed as a search ticket, I will search the airline ticket ordering company, round-trip ticket ordering, etc. Words!
How do I get the traffic with clear purpose and key words?
Suggestions from description, KEYWORDS, and title three sentences to express, get search engine on the page's hobby and content authoritative well included, and then come to disperse the flow to reach. such as: in different pages are different content, so in the content of the topic title, call to Description, KEYWORDS, title, the words at the forefront of the same, such practices personally think that the search engine of the site content has a strong sense of independence! Of course in the following key words must also do, otherwise important keywords can not be a good ranking way. Please see the 4th step in typesetting.

4. Internal analysis of the website
Page Header section compose:

<meta name= "Description" content= "Here is the theme of the content page, the largest electronic ticket agency center in China---------------------------------------------- VIP group customers, holiday tourism, free line personalized personal service. Online provide detailed and accurate flight information, more than 50 cities nationwide support ticket delivery services. ">
<meta name= "keywords" content= "Here is the theme of the content page, air ticket reservation, reservation ticket, hotel reservation, special hotel, international air ticket, travel guide" >
<meta name= "SUBJECT" content= "Travel Easy Net" >
<meta name= "AUTHOR" content= "travel easy Net, http://www.yoee.com" >
<meta name= "COPYRIGHT" content= "travel easy Net, http://www.yoee.com" >
<meta name= "RATING" content= "General" >
<meta name= "Resource-type" content= "Good WebSites" >
<meta http-equiv= "Pragma" content= "No-cache" ><meta "robots" name= "All" >
<meta http-equiv= "Content-language" content= "ZH-CN"/>
<title> here is the theme of the content page------------Travel aviation Travel Network </title>

Website structure:

The site is basically structured in search of data this block, the site uses the JS statement too complex, from the overall page code to analyze the site in the search engine has great flaws. From the dynamic aspect of the analysis and transformation, it is recommended to use pseudo static way to transform the search engine on the site's friendly way of collection. Because of JS call code too much, from Baidu Search can see that the site is not a very friendly collection. Baidu, find the relevant page 184, spents 0.064 seconds and transform the site, pseudo static changes + its just mentioned header this part of the combination of the site's code and architecture need not be again fabricated, the transformation calls JS part of the conversion to the ASP directly read data way, The use of Rewriterule for the entire site to be pseudo static can be.

Site internal link structure:

The above mentioned that the station is to use a large number of JS effect to achieve, so in the internal connection structure may have to do a large adjustment, the lack of similar related links, the lack of relevant content pages RELATED links, It is recommended that you find a location in the content page that can be associated with a word that is associated with the location of the query. As for the change way in the site structure there are also to improve the relevant instructions.

Link Stroke Text:

Connection description, which can be handled in two ways, such as the image can be reached to search engines a friendly guidance and association, as a text connection so it is best to use less, text connection has been recognized as a description, such as the additional description in the inside may cause the search engine for the connection to the end of the overly optimized processing.

5. External links:

There are about 20,300 query results that meet yoee.com from the Google query, and the following are 第1-10 (0.16 seconds in search)
Outside, and then back to the site of the http://www.yoee.com/static/hzhb.asp?uid= above the external connection is the more authoritative site, So yoee.com some keywords in google and Baidu, Yahoo good rankings, but overall, the site is still a bit in the ointment, from the domestic other site's external connection to the overall still worse. From this elong.com site to compare. Their external reach is about 888,000 elong.com-compliant query results, and the following are the 第1-10 items, so the rankings are more stable and more forward.

In fact, yoee.com the station, resources are available, but the structure and resources can be used together, I believe that to play well-known and more than the current flow of 25% increase in traffic is absolutely no problem!