Seo In my eyes-after reading some SEO books

I have been reading some SEO books in recent days. People are somewhat impetuous, and Seo cannot read much nutrition. Apart from the first book, the subsequent books are constantly turning pages. I have never had a very specific practice. Now I want to write about Seo In my eyes. I hope you will give me more advice.

1. Basic Concepts

Seo and search engine optimization. In summary, it makes some reasonable adjustments to the website structure, content, and other factors based on the analysis of the website indexing and evaluation rules of the search engine, making the website more easily indexed by the search engine, in addition, it is possible to rank at the top of the search engine's natural ranking.

The concept of natural ranking is mentioned in the above section because there is another part in the search engine. in the general sense, we call it "ad on the right ". However, we found that this concept is not accurate enough because Baidu's advertisement is not just on the right.

Google here shows the difference between a technology company and a commercial company. Google only has ads on the right side. You can refer:

Http://www.google.cn/intl/zh-cn/ads/and http://e.baidu.com/fwjs /. We can see the difference between the two.

2. Seo-encryption and decryption

In fact, the SEO process is similar to the encryption and decryption process. Encryption and decryption are the confrontation between software manufacturers and hackers, or between network administrators and hackers. Seo is similar to the competition between search engines and SEO experts.

For search engine companies, here we take Google as an example. The core technology is his search.AlgorithmHe canProgramOpen-source, but he will never publish his search algorithms and ranking algorithms. This is the foundation of his family. Therefore, Google honey should not always use open-source to laugh at Microsoft.

SEO experts and top SEO experts need to "decrypt" the ranking rules of the search engine based on long-term practices and reasoning capabilities, and then cater to the search engine, to make websites have a better ranking.

Therefore, Seo is an endless task. The ranking rules of search engines will constantly upgrade and change, and different Seo strategies will be generated accordingly. In addition, Seo is a project. He needs SEO experts to collect industry experience, even data mining, psychology, statistics, and other knowledge. This is also a must-have knowledge for professional SEO experts.

Now let's talk about the topic.

3. Seo practice summary

In previous interviews, especially for e-commerce companies, this problem often occurs. Do you understand Seo? I will always answer: I don't understand, but I feel that Seo is just Web standardization. Now it seems that my sentence is a joke.

However, after reading four or five books, the basic points are roughly as follows:

A. keyword. Keywords are the top priorities of Seo, including title, desciption, and inner text, even in URLs. If possible, there should be keywords. Use a car as an example:

<1> the question should contain keywords: <title> car home-the most professional car consulting website </title>

<2> the description should contain keywords: <meta name = "Description" content = "most authoritative automotive information website">

<3> the text should contain keywords, that is, the text in the body. The keyword density of the text should be moderate!

<4> the URL must contain keywords, which are hardly related to Chinese websites. If the URL is in English.

B. W3C standards. We know that the search engine is a crawler (Spider, etc.) to search for our website. When crawlers arrive at our website, they will crawl our webpage in order. Of course, crawlers comply with web standards. Although today's search engine crawlers are intelligent, crawlers can smoothly resolve webpages without major errors, but why bother us with crawlers that we were very busy. Therefore, it is necessary for our web pages to comply with web standards.

In addition, when our pages are filled with images and flash, crawlers cannot smoothly parse our webpage content. Therefore, it is necessary to add necessary text descriptions to it. Compared with the title attribute of the slice label, it is worth noting that we can also highlight our keywords as much as possible.

C. prvalue. Google pioneered the concept of page level, and almost manually abolished it. Whether this is important or not, no one can tell. I also searched some materials from the Internet, among them, I think the most reliable is that the page level still has a certain weight in the Google ranking, but the weight will be lower and lower.

Next we will briefly introduce the prvalue. PR: Page Rank. Note that page does not mean "page", but a person name: page. The formula for calculating the prvalue is as follows:

Pr (A) = (1-D) + d (Pr (T1)/C (T1) + ....... + Pr (TN)/C (TN ))

Pr (a) indicates the page level of page.

Pr (TN) indicates the PR value of the webpage linked to page.

C (TN) indicates the number of TN pages directed to other webpages.

If we think this formula is hard to understand, we can simulate our human thinking. If a webpage is recommended by countless people, it is a good webpage. If a Web page recommends too many other web pages, the probability of a person clicking a Web page recommended must be smaller than that of a Web page that recommends only another web page. In addition, Let's try again, a website is recommended by Sina, and a website is indexed by an unknown small website. Obviously, the former is more authoritative! The search engine completely simulates human thinking.

However, with the establishment of too many garbage stations, this PR value has become less and less effective, and the water is getting bigger and bigger.

D. Domain Name requirements. In a general sense, dynamic web pages can block search engines. Let's look at this example:

Commit is no longer important. What is important is that the page has been submitted. If this search is followed by a URL: http://autohome.com.cn/search.aspx? Brand = 111; this page will almost never be included. Because the search engine cannot add the URL parameter after search. aspx.

E. Put the key content at the front end as much as possible. As mentioned earlier, search engine crawlers crawl the entire web page in order. Therefore, if you put the key content on the front end, your page will be indexed. On the contrary, if your front end has a bunch of JavaScript, CSSCodeCrawlers first crawl to this level, so the chances of your website being indexed will be smaller. Of course, there is now a saying on the Internet that crawlers can bypass Javascript code and directly crawl to the html body. But who can say exactly?

F. Pay attention to the internal chain. The whole website should form a unified whole. Every page of a website should be connected to other pages instead of an isolated island. This not only facilitates user access, but also facilitates search engines crawling to all the pages of your entire website.

G.Site Map (sitemap ).When talking about site maps, I believe everyone is familiar with this concept. The main function of site map is to provide a search engine with a way to understand the website, especially when you use flash for menu, site map is particularly important. Because crawlers do not understand your flash, they know that your website can only use site maps. A site map is actually a common HTML page with a link pointing to each webpage. Then we put the link of this site map on the home page.
Http://www.china-pub.com/common/daohangtu.asp is a comparison site map. Specific related information, we can go to the http://www.google.com/support/webmasters/bin/answer.py? Hl = cn & Answer = 156184.

4. Sustainable Seo strategy

The reason for such a title is that there are too many Seo companies using marketing optimization strategies that make search engine solutions disdainful.

For example, setting up countless garbage sites to add import links to increase the prvalue of the website. Use JavaScript redirection to cheat search engines and other SEO policies.

These policies may be good for the current website, but we know that technology is constantly improving and search engines will become more and more powerful. Who knows how long these Seo policies will last, will such a website be suddenly beaten to the cold room one day, just like Google dance.

Just like a blog event that occurred in China the year before, Sina Blog once allowed anonymous comments, as a result, many second-line stars simulated their fans to leave messages on their blogs in order to refresh their blog traffic, as a result, when Sina suddenly showed all anonymous comments last year, another scandal in China's entertainment industry emerged.

Who knows if such a thing will happen to our Seo?

5. What is real Seo?

From my personal point of view, I am not very fond of Seo. Maybe it is because too many companies in China that use Seo brands are doing seo jobs that "dislike search engines.

So what is real Seo?

I personally think that it is really SEO to make your website ready with your heart. I still remember the training last month. The boss told me earlier that we all have performed Seo? No one spoke. The boss went on to say that we don't need Seo. What we need to do is to update it on time and in time every day. This is enough. We are also the best in search engines.

I just want to explain whether the above Seo policies are useful? Useful, but this is not the key. The key is whether we treat our website with care. Web1.0 is one-to-many, and Web is many-to-many. Some people say that web3.0 is a semantic-based Internet. Who knows if web4.0 will be completely based on the Internet of artificial intelligence?

If the search engine has actually developed to that level, all Seo strategies may almost collapse, and the only useful thing is that we work hard on our website, I think the search engine will also feel it.

What about today? Pay attention to the optimization strategies mentioned above and let it go.