Seo is more important than ever

I read some online marketingArticleI found that more and more authors recently wrote that-search engine optimization (SEO) is no longer important for online success. I do not agree with this statement. I will explain the reason in this article. And I assure you that although the article may include my personal prejudice, it is still logical and undeniable!

No longer important? No, absolutely not. The opposite Seo is more important than ever!

Search engine optimization (SEO) is a way to use search engine search rules to improve the nomination of a target website in a search engine (from Wikipedia ); it is a process of improving the quantity and quality of website traffic and creating "natural" or "organic" search results for search engines. According to this definition, Seo aims to make the optimized website successfully appear in the high ranking of organic search results. Nowadays, the competition in the Internet market is becoming increasingly fierce, making it even more difficult. With the growth of broadband users in China, innovative Internet applications such as Web2.0 have rapidly emerged, with the rise of the Internet, many enterprises have used network resources to find real money, triggering a "Gold Rush" for Internet commerce ". Some of the earlier uncompetitive words are currently used by many people, and even the competition is "super saturated. This eventually leads to only one result: the website needs to be optimized as much as possible to win the competition.

Successful Seo Evolution

Emerging high-tech industries are also increasing. Most Seo companies use the latest tools in search engine optimization practices to improve Seo performance. For example, in today's Seo practices, analysis resources such as clicktracks or Google can get more information about the website and assess whether the SEO campaign is successful. In addition, keyword research tools such as keyword discovery and wordtracker can guide us to find the most appropriate target keywords to enhance the effect of SEO. It can be seen that today's Seo campaigns are more targeted and effective than ever before.

In addition to these new SEO tools, the search result interface also plays a very important role in the evolution of SEO. Today, Seo companies are forced to adapt to the new display form of search results. Currently, the traditional search engine result page (seprs) has a small available space, this is because other forms of media (such as videos and images) and more personalized searches are added, but the ultimate goal of the search engine is not changed-it is to provide powerful information support to visitors, provide them with the best search results.

Over the past decade, new tools have been added, and the search result interface has been constantly changed. The technology used by SEO has also changed, but the essence remains the same. Next, let's take a look at the specific example:

> Example: Local result

In the past few years, Google has provided different search results to users in different regions. This personalized search result provides users with more effective and targeted information. If website optimization makes the website more accessible to local searchers, it is worth considering to optimize the website.

Tips for improving the local ranking 1: Make sure that each webpage contains real text content, not just a few images or your company's specific address and contact information; such information can be added to the footer. It is not necessary to place the contact information at the beginning or middle of the webpage to replace more important text content.

Tips for improving the local ranking 2: Submit your website to a local Google directory. This process is very simple and free of charge. If you handle it properly, you will get a high ranking.

> For example, blog Optimization

Over the past few years, blogs have indeed become an indispensable factor for enterprises to establish a good image, increase the credibility of online companies, and obtain reverse links for their websites. Blog is becoming increasingly popular, and optimizing blogs is inevitable. In essence, this is the evolution of Seo, because optimizers must consider whether the content on the website can be displayed on other websites, this is because good web content on the Internet is often copied and stolen. To prevent simple copy and theft, content optimization is no longer an interesting news. In the current situation, it is much more common than before. More importantly, search engine optimizers now play the role of instructors and play an educational role, because they have to instruct bloggers to optimize their blog content.

Conclusion: Do you have any questions about the importance of Seo?

After reading the above content, do you have any questions about the importance of search engine optimization (SEO? Do you agree with the point in this article that the increasingly fierce competition in the Internet market makes Seo more important than ever?