SEO keywords and infrastructure strategies

Keyword optimization policy down from the top left corner
In just two steps, you can succeed in the keyword strategy battle:

Keyword selection: determine what content the page provides. Then, determine the words that a potential audience may use to search your page and create keywords based on these words.
Keyword optimization: apply these keywords to the appropriate page (the number of recommended keywords is 3 to 5 for each page), and perform optimization from the upper left corner. This usually processes the first 200 words on the page-Page title tag, title, summary, and so on.

Basically, the closer the keyword is to the upper left corner, the higher the weight Google gives them. I call this the keyword optimization strategy "top-left-down. Users can view Web sites in the same way as Crawlers. Therefore, it is also a good Web design practice to emphasize keywords from the top left corner. To use the keyword policy for success, it is best to place the keyword near the top of the page. Many factors affect the overall search engine ranking, including (but not limited to) outbound and inbound links, redirect usage, and other infrastructure issues. However, the first step in SEO is to select keywords.

Task 1: keyword selection policy

The most important task in keyword optimization is to determine whether the page is optimized for the keywords that people actually want to search, that is, whether the page will get a high ranking in the search results for these keywords. If no one searches for your target keyword, the ranking of the site in the search engine is meaningless. This is actually an important part of any keyword strategy, but this step is often ignored.

What should I do if the page has been built?
You may have ignored this first step. Now, in the face of the existing Web page, you may think, "Is it too late to select a keyword ". It's not too late. Keywords can be determined before and after the page is put into use, but we recommend that you do this in advance, so that you do not have to rewrite the text on the page.

If the Web page is already in use, a keyword is available. However, these keywords may not be suitable. Or, the keyword is appropriate, but not fully optimized. In this case, you can still make a thorough selection of keywords to ensure that the correct keywords are optimized.

In addition, you can use keyword analysis tools to test existing pages so that you can better understand what the search engine looks. If the page has been built and the appropriate keywords have been selected, you can jump to the ranking check to see if the page has been fully optimized.