Seo optimization 404 error page benefits for websites

Do not display a 404 status code on the 200 page

When the page does not exist, the server must return the 404 error status code before it is normal. After some webmasters set the 404 page, the 200 status code is returned when accessing these nonexistent pages, in this way, the search engine treats a large number of error pages as duplicate pages. Therefore, SEO is not good for websites. In addition, do not use 301 to directly jump to the homepage with the error 404 page, so that the search engine will think that the website has a large number of pages with the same content as the homepage; it is also better not to use a jump below 10 seconds, such as JS or meta refresh, otherwise the search engine will think these error pages are normal. When setting a 404 error page, the most basic requirement is not to return a normal 200 status code to the error page.

404 beautiful and practical pages

When a user finds or accesses a URL that does not exist, the user may feel anxious. If The 404 page is the default or unfriendly user experience page, then the user will not hesitate to close it. Therefore, when setting the 404 page, it should be beautiful and practical in general. First, let the user know that the page it accesses does not exist. Then, clearly inform the user of the website you are visiting and give the user a reasonable suggestion, some useful or popular website links are set up above to allow users to access other pages of your website following the links. This process seems very subtle, but may grasp a user. Whether in our website or SEO, we can do what we can to pursue perfection.

Learn to use error pages

The 404 page is usually invisible, but can be implemented using tools. The specific method is also very simple. The Google administrator tool will display some 404 error pages, these pages are crawled by the spider because of the existence of external links. If we often find these pages, we can contact the website administrator of the other party to correct them. If the correction is too difficult, therefore, you can create a corresponding URL page and write the content you want the user to access on it. This method is a clever trick to use the wrong URL to add external links. Of course, this only applies to URLs with 404 status codes, not all error URLs are worth doing.