Seo optimization affects ranking user experience

I. Website traffic and Alexa ranking

This is the most direct factor with the largest error. In particular, Alexa rankings are prone to fraud due to uneven distribution, which is often quite different from the actual website traffic. However, the overall website traffic shows the popularity of the website to a certain extent. That is, the user experience.

II. Click rate

The proportion of clicks on the website page in the search result. Although the click-through rate is mainly determined by the ranking, some webpages may also have a relatively high click rate due to the differences in website visibility, user experience, title writing, and other aspects. All search engines record the CTR of the search results and find that some pages have an average CTR that exceeds the ranking position. These pages may be considered more useful to users and therefore provide a higher ranking.

3. Website viscosity

Indexes such as bounce rate, access time, and number of Accessed pages that reflect the viscosity of the website can also be recorded by tool bar. The lower the bounce rate, the longer the stay time, and the more pages accessed, the better the user experience of the website, which may have a positive impact on rankings.

IV. User features

Whether it is a new user or an old user, a user returns to visit the same website multiple times, indicating that this website is useful to users and should be better ranked. For example, in which field the user is an expert, it may also affect the ranking of the accessed websites.

5. Repeated searches and corresponding clicks

After you click a website for the first search, you may not find any useful answers. Go to the search engine results page again and click another website to find the results that are helpful to you. This behavior may affect the rankings of the two websites.

6. Social media websites

The link or website name of a social media website may also affect the website ranking.