SEO optimization analyzes the value of keywords from three aspects

Keyword analysis in the optimization of SEO promotion, is a link that can not be neglected, no matter is the site in front of the website positioning, the construction site of the keyword layout, as well as the optimization process of keyword mining, and so on, are indispensable to the analysis of keywords; recently Taizhou network company has been in the keyword this piece of feeling very puzzled, Because of one of their website traffic is good, and the conversion rate is very few, not a few phone calls in a day; Through these days of continuous learning and summing up, and finally realized the point of some of the key words of knowledge, the following to share their own summed up the three aspects of the value of analysis keywords:

First, keyword search volume

Many friends are complaining, why their keyword optimization to the first place, the site is not a few traffic it? In fact, the optimization of these keywords may be no search volume words, such as Taizhou website construction, from the Baidu Index can be seen, this keyword Baidu index is about 70, and the real search users are not many, So although we optimized it to Baidu first, from this keyword in the flow is not much.

　　

Therefore, in the choice of keywords, as far as possible to choose some of the day search for a larger number of keywords, from the value of the keyword, search the larger the keyword, its competitiveness may be greater, the need to optimize the time and pay the energy also need a lot, once the keyword optimization, then it will be able to bring a certain amount of traffic to the site.

Second, the competitiveness of key words

We all know that the more keywords we have to search, the more people do it, then the competitiveness of this keyword will inevitably increase, in the choice of keywords, we must take into account its competitiveness, in addition to the hot keyword, but also includes some of the conversion rate of the high key words, in addition to some sites to use the home page to optimize outside, We found that the bid promotion will also involve some key words, such as: Taizhou website construction and Taizhou Network company, two keyword search volume is similar, but Taizhou website construction Baidu Promotion a lot, and Taizhou network company did not have any promotion, as shown:

　　

　　

If we want to optimize these two keywords, from the conversion rate analysis, can not be sure that the Taizhou website construction company to the business will be more than Taizhou network companies, may be more accurate website construction companies, but the individual thinks that the value of Taizhou network companies to high, because the Taizhou website construction company This keyword Baidu promotion too much, Even if we do the first, also can not bring a few traffic to the site, and the latter to do the first, the advantage is more obvious.

Third, the conversion rate of key words

The conversion rate for key words is sometimes difficult to judge, on the surface it seems that the conversion rate of a keyword may be higher than the other keyword, but we are not entirely from our perspective, because we are in this line, and the customer's thinking may be completely different from ours, and some of the key words are more obvious, For example, build the station price and how to build a station, search the former conversion rate may be much larger than the latter.

The above three points is your own analysis of the value of the keyword, each point can reflect the value of a certain part of the keyword, but when we do the site, should consider the above three aspects, according to the site's industry to adjust it, such as we are the flow station, you can ignore the conversion rate of this piece, We are selling products of the site should take into account the above three, these are all of us in the SEO must be considered. Above by Taizhou Network company Www.tzxj.net Original, reprint please how article source, Thank everybody!!