Seo optimization-application of long tail words

We have been using the law to define the mainstream, and the appearance of long tail words is like the current non-mainstream, a new theory that emerged in the Internet era. The so-called long tail word is also the long tail keyword. It is a search engine optimization (seo) term derived from the long tail theory, which is also a keyword for the relevance of your website content, it can be a combination of popular keywords and non-popular keywords. It can also be a combination of keywords. As the name suggests, "long tail" is a feature of "fine and long. What should we say? The details indicate that it has a small share in the market and is a market that is not valued by people! Long, it means that although the market that does not seem very profitable is small, it has a large number. In this way, a huge Small Market is formed. It seems a little contradictory, but it occupies the objective share of the market, and this is the long tail idea! As a webmaster, you must never underestimate this small field, that is, this traffic! Because the long tail effect emphasizes the "personalization", "customer power", and "small profit market. That is to say, you need to earn a small amount of money, but you need to make a lot of money. This is like giving me one yuan for everyone in this world. You can find 0.5 billion people and each person will give you 10 yuan, but if I can find 6 billion people and give me one yuan, then I will have 6 billion yuan. Of course, this is just my dream, I don't know whether this explanation is reasonable or not. I just want to make it easier for you to think differently. But to be honest, it can help you segment the market very small, when you can see this, you will find that the accumulation of these small markets will bring you a significant or even untrustworthy long tail effect.

You can analyze the search traffic and keywords of our website by yourself. It is not difficult to find that the traffic generated by the target keyword on the personal website accounts for the majority of the total search traffic of the website. For those keywords that exist on the website directory page and content page, traffic is also generated, but there are few. Therefore, most SEOER always prefers the core keywords in the website, and focuses on the ranking of the core keywords. It believes that the website traffic should be brought by the main keywords of the website. Therefore, we pay special attention to and optimize the main keywords, ignoring many long tail words derived from this keyword and ignoring the few traffic mentioned above. In fact, the competition for the ranking of core keywords is very fierce. For a not-good ranking, you can also focus on the expansion of long tail keywords. In this way, you can win with the coverage of keywords, and combine them into towers. You will find that the traffic equivalent to the core keyword can still be obtained in non-popular keyword optimization.

So how should we select long-tail words? Here we provide two methods:

1st is that you can look at the keywords in the search engine in your website statistics and try to analyze them by yourself, because the keywords of my website www.qqclkj.cn are not good for long-tail words, so I won't say much here. The other one is that you can use various tools provided by the search engine to determine, such as Baidu's related searches in the past, unfortunately, this is already disabled by Baidu. Of course, you can also find it in the words that appear automatically in the Google search bar.