SEO optimization considerations

I. Article title:

The title is very important. It is the most important part of a web page and the most important part of a search engine. Writing a title can not only increase the search matching degree, but also increase the ranking, more importantly, a good and attractive title can prompt users to click.

1. Try to match the keyword used by the user to search. For example, users are used to searching by question. For example, what is OA? Which company's collaborative management platform is better?

2. In addition, the title cannot be the same as the title of an article indexed by Baidu. You can search for the title before writing it. Baidu does not like to include too many articles with the same title. For example, what does the word FORP mean? It can be changed to: FORP, which means .... That is to say, change several statements.

3. Add the keyword with a high search volume to the title. For example, the title "general solutions for small and medium-sized enterprises" can be added with "Office Automation ". Change to "general office automation solution for small and medium-sized enterprises" to make full use of Article resources.

4. You can also select long tail keywords as the title. For example, how to use the OA office system

5. The title should be related to the content of the article. The title cannot be IKM, and the content is HR. So the keywords in the selected title also appear in the content.

II. Content of the article

1. The content should be original as much as possible. If the content of the article already exists on the Internet, you can manually edit it.

2. The first or first part of the article. Like a News lead. Basically, the key content to be elaborated in the full text is summarized. This part is usually focused on search engines. Keyword appears and bold. For example, a descriptive explanation of keywords is given at the beginning. For example, "xisoft: is an excellent ...."

3. Different fonts or colors should be used to highlight the key points during document content editing. For example, if the product name is highlighted in bold, the font size can be increased for keywords in the outline class.

4. Add the anchor link to keywords such as other product names that appear in the article content. Connect to the topics page of other products. However, the same keyword is generally connected only once to the target page. In addition, if the keywords in the content have a special introduction page, text links should be provided, instead of directly posting URL addresses, such as the OA system, you can use text links to the cms/channel_1/article_1.html address of the page. Of course, the search engine may be more appreciative of the absolute path. Here we use relative paths for advertising suspicion.

5. Text comments or ALT attributes are added to the image to help search engines grasp the image content.

6. Keyword density: several valuable duplicate keywords may appear in the article, accounting for about 3% of the full text. These keywords should echo the keywords in the title as much as possible.

7. The content of the last article is the same as that of the first article. You can use more popular keywords.

III. Reference Data for keyword selection:

Keywords are used in website layout, content editing, and external promotion. It is important to select keywords.

1. You can select some items based on the Baidu Index.

2. High frequency of content

3. Name of the product to be promoted

4. Users like keywords used for search