Seo optimization elements that six designers must pay attention

As search engines play an increasingly important role in website traffic, it is necessary to perform SEO (Search Engine Optimization) for a website. Therefore, more and more seoer professionals engaged in Seo optimization gradually become an indispensable position in the website construction process.

However, search engine optimization is also an important part for a real front-end designer. Seo optimization can be integrated into your own page design to better reflect a designer's design attitude. Then, for informal seoer, how should we embody search optimization in page design? Pay attention to the following points.

1. CSS is a substantial manifestation of the page. The current search engines, including Google, Baidu, and Yahoo, are very fond of CSS. Div and CSS are the best components of a website, therefore, in the page design process, we must minimize the appearance of the table layout.

2. Keep the website design concise. Simplicity is not simple, and simplicity is not a single function. For the vast majority of visitors, a very fancy design or flashy video may not be able to catch their eye, they only need a few inconspicuous texts buried in the content. In particular, visitors will be very disgusted with the video or audio that is automatically played when the page is opened and has a great impact on their user experience.

3. The first two are considerations from a large perspective. Of course, the importance of keywords in website domain names is self-evident. In most cases, the domain name of a website is not determined by a designer (unless you are a personal website ). Meta Tags are absolutely useful for Seo. Therefore, designers need to pay attention to the following keywords at the beginning of the page: Title Keyword, description keyword, keywords keyword; expressions with practical experience are: the keywords in the title tag should not be too long. It should be 10-30 characters or less, and special characters should not be used (there will be penalties for over-optimization). The keywords in the description tag should not be too long, less than 100 words (there will be penalties for over-optimization); keywords in keywords are no longer important to the current search engine, but they are always better than none.

4. the keywords in the content titles H1, H2, H3, and H4 are also very appealing to search engines; the keyword font size, bold, and italic characters in the text are essential Seo skills. In addition, the alt tag attribute used to describe the image content is also required, even if you write alt = "", leave it blank. However, the text on the image is useless, because the search robot is not smart enough to analyze the entire image to interpret the text above, therefore, the explanatory text on the image is only useful to visitors.

5. The website link contains keywords on the linked page. It is best to use the "-" symbol to link the keywords, so that crawlers can better understand your intentions faster; make sure that all links in the website are valid. The existence of dead links is a fatal problem for Seo. How intelligent is the robot, but when it captures dead links in the station, it cannot find the corresponding content and does not know what to do next, it will be annoyed. In addition, it is best to use text links in page links to avoid JS Code appearing in the navigation; then, make sure that your website has prepared a site map for the search crawler for it to enjoy, so that it can better analyze your website structure, capture more useful content to the search database.

6. At last, ensure that your page file or other external files to be loaded should not be too large, never exceed 100 kb, preferably around 40 kb; because overloaded files will take more time during page loading, it is very difficult for visitors and crawlers. Therefore, try to master more image optimization techniques and File compression methods. This is not only good for Seo, but also a pleasure for your visitors.