SEO optimization for website pages: Page title optimization

In seo optimization, title optimization plays an important role, both in terms of user experience and search engine ranking, title titles are the most important factor in page optimization. I have summarized the following six considerations for optimizing the title:

① Position of title in html source code

Note: The position mentioned here is not the position of the title in the page display effect. The position of the title in the browser in the display effect is in the title bar.

In the html source code of the page, some people are used to writing the encoding tag of the page after the

<H ead>

<Title> qiwang_changsha website construction expert _ provides network promotion services for small and medium-sized enterprises </title>

......

</Head>

It is very taboo to write a lot of things in it, not to insert javascript code in it, so that the spider will be difficult to find the title of the page.

② In the whole website, the title content of all pages cannot be repeated or similar

This problem is the most common problem on websites of small and medium-sized enterprises and schools. This is a big taboo in seo, so that users and spider cannot see the general content of the page through the title, and the user experience is poor, search engines do not like it either.

A small website can customize the title content for each page. However, for a large website, the workload is relatively large, so now most of them are programmers who need to consider seo for system programming, the name is automatically generated based on the product name, product category, and website name. As follows:

Website topic title: topic title name_website name

Detailed Page title: Page title content _ topic title _ website name

③ Title content should be closely linked to the main content of the page

Before year 78, in the early stages of search engine optimization, many webmasters added some popular keywords to the title content of the page to bring traffic. These popular keywords have nothing to do with the page, as search engines become more intelligent, they gradually begin to punish such practices.

④ Grasp the words in the title content

In terms of seo technology, there is no limit on the number of words in the title content. However, in many webmaster tools, we recommend that we use more than 80 Chinese characters. I don't know why.

I used a page for testing. The entire title was written for a long time and consisted of some very special and long keywords, I searched by keywords in the front, middle, and back sections of the long title respectively. I found that you searched for the keyword and displayed the corresponding part in the search result list, for others, use "…" If they cannot be displayed. .

At the same time, it is found that Baidu and google search results can only display 30 Chinese characters at the most. Therefore, I personally suggest that you write the title longer as needed based on the page content, which is conducive to the increase of long tail keywords. Of course, it is best to ensure that the first 30 words are an entire sentence; otherwise "... "If it is truncated, the user experience will be much worse and users will not like to click.

⑤ Title content should be concise and smooth

Ensure that the page subject keywords are reflected in the title, and ensure that the title is concise and fluent. At the same time, try to keep your page subject keywords before the title.

This is mainly based on the user experience. When a user searches for a keyword, your page is displayed, and the user does not read your title for a long time and does not give up clicking to enter, thus the traffic is lost. This seo ranking is useless.

If your page is ranked in the top five of the homepage, you need to know that your eyes are stuck on your title for only 2 seconds, you need to let the user understand the general idea of your title within 2 seconds, so as to decide whether to enter the page to view more.

6. The title content should be attractive

Friends who often visit forums should have heard of the word "title party. It is mainly used to describe an article or post. The title is very attractive. I really want to click it to see it. After reading it, I feel that it is not the case. I'm disappointed, thus, the Post sender belongs to the title party. Sometimes, the title of the page is set to learn the title party. It is also a good way to improve the title appeal and attract clicks, just to grasp a good degree.