SEO optimization How to choose keywords

We'll use a six-column datasheet to record the work (left to right)

A, keyword B, monthly search times C, original competition D, direct competition E, KEI F, KOI

Search for key words

Baidu Auction Background has a keyword tool, as long as you enter a simple word, you will get 300 different search volume of the long tail keyword. and Google Analytics (Google keyword tool) is a good tool to find keywords, we fill in the keyword in column A.

Keyword attraction

Keyword popularity (P)

We can through Baidu Index or Google keyword tool to get the number of monthly search, fill in column B.

Keyword Competition degree

1 fill in column C by entering the number of search results directly derived from a keyword as the original competition degree (c).

2 Enter Allinanchor in google: keyword to derive direct competition (d), fill in D column.

Keyword Opportunity Index (KOI)

The keyword Effect index (Keyword Effectiveness Index, abbreviated KEI), KEI=P^2/C, is used to rank the effect between different keyword combinations and fill in the E column.

The Keyword Opportunity Index (Keyword Opportunity, abbreviated KOI), which computes the opportunity for each keyword, koi= (p^2)/D, and fills in the F column.

Keyword Leveling

1 keyword density, now this is no longer so important, but still have to have a proper density to attract the search engine to the keyword attention, predecessors suggested 2-8%.

2 keyword promulgation and expression form. The top and left parts of the head appear with the highest keyword weights. You can change the font size, color, style, style including bold, underline, italic, paragraph title to highlight the keyword.

3 keywords appear in the URL

4 anchor style with key words

We can use the D-a-d tool to select the full station keyword (first page) and the long tail keyword (inner pages).