SEO optimization How to develop your content strategy

Every website, whether it's a personal site, a business site, an information site, a blog, or even an online store, is all about posting information. In such cases, no matter what the site owners think, they actually appear as publishers.

Want to optimize your site's ranking in natural traffic? You'd better see yourself as a publisher now. If you have a website, then you are posting information: about your business, your products and services, your passion for fishing, your favorite recipes, and so on. Once you've decided to share this information with the vast Internet community, rather than just your family and friends, you should strategically consider the content of your site. Good, strong, and pertinent content-besides, good writing can make a huge difference, and it's also a factor in getting a higher ranking in search engines over time. So, what is good content?

Good content should be carefully written. Should contain as few errors as possible. Of course, it's best to have no spelling mistakes.

Like newspapers and magazines, you should be updated regularly and updated frequently, and people should understand your passages more easily, rather than get lost in lengthy and disorganized paragraphs.

The keywords that searchers use to find you should appear in your writing, and of course, the ideal may be the position on the page as far as possible.

If a website is intended for the sale of bee-keeping supplies such as "beekeeping" and "bees", perhaps "honey", "Honeycomb" and "hive" belong to information that should appear on the site's page. Develop a plan to update the content on a regular basis. Of course, daily updates are the best, but weekly or monthly updates are also acceptable. Content should be focused on a relatively gathered and targeted field. The purpose of the website content is to educate, inform, and inspire browsers, as well as to provide search engine crawlers with the goal of selling or accomplishing the site. If you can't write something like this, consider hiring someone who can write to help you.

Keep in mind the most important search optimization maxim: "Start with words." First of all. The search engine is focused on one thing: text. The words on each page of the site are the basis for search engines trying to match the search terms. The closer they match, the more relevant the page will be to the search request. There are creative ways to create content for your site without increasing the burden on the site owner to build content entirely from scratch. Customer evaluations are an example of this. A recent study published by the Powerreviews and E-tailing group shows that nearly 90% of US buyers check other users ' ratings at least "at some point" before buying them. Other examples include corporate PR drafts (you will definitely post them on your site, don't you?), white papers, news articles (if allowed), case studies, and user tips for products and services, including research reports. The benefits of this type of content are much better than those provided to search engines for text and copy. The powerful content makes the visitor more willing to return a visit, at the same time, also gives those external site to connect to your site the reason. Links, as we have seen, will make it easier for search engine crawlers to find your site.

At the same time, this is also the search engine to determine your site in the natural search results ranked the main criteria. Retailers and service providers should take into account all aspects of the sales cycle when formulating content strategies. Let's take plastic surgery for example. The American Society for Plastic Surgery is doing a good job. In the first line of the relevant web page, "also known as rhinoplasty, nasal surgery ..." In addition to this, they noted that searchers find the Web page of the possible use of vocabulary (that is, rhinoplasty, nasal surgery). The outline of the page also takes into account the different types of surgery, the search for plastic surgeons, the effects of plastic surgery, costs, what kind of surgery, recovery, ongoing effects, prescriptions, health tests, and some "information you should know". This page includes all prospective expectations of the patient throughout the rhinoplasty cycle. No wonder the page that does not even contain the phrase "nasal surgery" can be ranked first. This is the positive role of SEO for clear, informative and educational content. It is also a starting point for thinking in the capacity of a publisher. Most traders are so familiar with their products or services that they break their ability to nuggets in tiny information. Plastic surgery may be a high-frequency buying behavior, but search can be used as a research tool for all transactions. If you are selling a simple and practical tool such as nails, then you will not be disappointed. To think. Create rich, compelling content to describe a variety of nails. What are the different uses of nails? which nails are more suitable for architecture and which are more suitable for crafts? Describes the difference between stainless steel nails, galvanized nails and copper nails. Explain why length is the main problem. Create a chapter on how to select the correct nails. There are a lot of possibilities, though I don't know about nails, but I know what I ask when I want to buy a nail. If you happen to be selling nails, you must know what questions your customers will ask before buying a nail. Content strategy is the starting point to solve these problems.

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