SEO optimization: How to choose the right keywords for the site

Many enterprises realize that search engines can bring them a large number of target customers. And spending is only a small part of traditional marketing. Unfortunately, these same businesses tend to overlook the most important part of their search engine marketing campaign--keyword selection and evaluation. Keywords (the words that potential customers use to find products or services through search engines) are the cornerstone of any search engine marketing strategy. Only careful and accurate choice of good keywords, can really play the role of search engines, otherwise all is futile. The following is a three-step process that plays an important role in compiling, selecting, and evaluating keyword processes for search engines.

1. Make a list of keywords you want:

Often, we believe that we already know the key words of our ideals. But this is usually wrong. Because it's hard for us to really develop keywords from the perspective of our target customers. A list of keywords cannot be made solely by the habits and routines of internal operators. Instead, we need to ask what the customer wants and what keywords the customer will use to search for the information they need. Then you will be able to add your own keywords after the investigation.

2. Evaluation Key Words:

When you make a list of keywords, you need to evaluate which keywords will bring the highest quality traffic. Many people simply evaluate keywords through popularity, which is not enough, actually evaluating a key word from the following three aspects

A) degree of concern (search volume)

So far, the simplest and most intuitive judgment is attention, because it is not subjective. Some tools give the keyword search engine the popularity of data, through these tools we can compare the popularity of different keywords to determine our choice, but this is one of the aspects of it.

(B) specificity (exclusive)

This concept is more abstract than popularity, but equally important. For example, suppose you use the keyword phrase "insurance company". And we also assume that you only deal with car insurance.

Although the "insurance company" may be much higher than the "auto insurance" search, but this keyword will also include life insurance, health insurance, family insurance and so on. This requires the choice of keywords must be close to the industry, as accurate as possible, rather than a broad pursuit of coverage. And choosing a long keyword will also reduce competition.

C) User Motivation

This factor, even the more abstract the bit, requires a simple analysis to understand the user's motivation to use the keyword.

For example, you are a real estate agent in Atlanta. Your keyword is to evaluate both "Atlanta real estate Listings" and "Atlanta real estate Agents". These two words have a very similar amount of search. They are also each quite specific, and if you look from the user's probable motives, you may come to the conclusion that the second is superior.

Although these two keywords are for the search for real estate in Atlanta, but we can infer that from the second keyword to be better, because found the broker has a real estate list, and empty list is not good.

3. Evaluate the performance of keywords:

That is to assess the user through what keywords into the site, what kind of keywords for the site brought traffic. Through the observation of the continuous elimination of selected keywords to achieve the best.

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