Seo optimization how to optimize google

Meta description is more important than meta keywords: google did not mention the meta keywords tag in this guide, but they emphasized the importance of the meta description tag. Google specifically mentioned that keywords of the entire website should be avoided in meta description. Google also mentioned that if you care about meta description, you can use the content analysis feature of the google website administrator tool.

Everything should be centered on the user experience. If you just rush to view the information of this guide, it is not difficult to find that google's position on this topic is: seo will eventually return to the user experience. Yes, we often hear this word for user experience, but I'm afraid few people really understand why google applies the user experience to everything.

Url structure is very important: to help google better include your website, this document also points out that a good url structure makes it easier for users to browse and link to your website. To create a directory structure, limit the total length of the url, and use 301 redirection to avoid standardization issues.

What should the title include: in the title label, you should fill in the name of the website or company, descriptive keywords and geographical location (if it is a company with a physical business location ). Google suggests that each page should have a separate title tag, and they also realize that this cannot be done completely. However, if you use a CMS like wordpress, the all in one seo pack plug-in can easily implement this function.

 

The reason why google is dominant in the search market is that people like the search results provided by google. For example, a recently published study shows that, the google search result page is the third largest and most trusted source of online information. If google no longer satisfies people with their search results, that is, the poor user experience, people will naturally turn to other search engines, which means that people no longer access google. Of course, I will not click adwords any more. Therefore, whether or not you agree with some policies implemented by google in the name of improving user experience, you can trust these policies based on user experience in the foreseeable period.