The following describes some issues that need to be paid attention to when optimizing the title.
1. title word limit, generally, when a user searches for a search engine, the title of a website can only display about 56 bytes (because the length of the title displayed by different search engines is also different), that is, 28 Chinese characters, therefore, we need to specify the length of the website title, which is not too long, because if the title is too long, the weight of the website title keywords will be scattered. Of course, if the title is too long, the keywords will be handwritten under the importance, sort from left to right.
2. When writing the title, in addition to writing the direction of our website operations, the keywords must be concise and clear. After testing, the best keyword is spelling, in this way, we can do more with our website keywords and make it easier for search engines and users to accept them.
3. The keywords in the title should not be the same. It is best to make a variety of keywords. Of course, it is acceptable if it is a long tail keyword. For example, if you want to make a portal-type big site, the best method is writing like Baidu, Sina, and Tencent, with no focus on keywords. It is also great to search by fame.
4. Do not include any irrelevant keywords in the title, because this will be a spoofing behavior. After a long time of accumulation, the search Spider finds that the content of your website does not match the title, then your website will be considered fraudulent. At this time, downgrading and K should be unexpected.
5. The title should be as concise as possible to attract users. This requires our webmasters to seriously think about the title of our website, of course, when writing, ensure that the title is smooth enough and do not arbitrarily write it.
6. I will not talk much about the title keywords on the homepage and topic pages. Everyone knows. However, for the title of the content page, I recommend that you see 1 ~ 2 times, and try to write the keyword to the left as much as possible, because this gives the keyword a better weight. If there are two keywords in the title, you can start with one, there is a writing method at the end, and the results are good.