SEO optimization how to select keywords for website pages

Seo tutorial optimization how to select keywords for website pages
1. The selected keywords cannot be broad and do not have any specific words. Select specific keywords.

Many people prefer to choose broad keywords, such as mobile phones, real estate, hotels, flowers, computers, advertisements, tourism, etc. Too broad keywords are extremely competitive, to rank the top 10 or top 20 keywords, the cost may be hundreds of thousands or even millions. In addition, although many broad keywords have a large amount of traffic, it does not mean that it can bring you a lot of customers. If you are not building a traffic-based site, remember that the traffic is not equal to the customer, there is a keyword in the middle to bring about the customer's conversion rate. This is because the purpose of searching for such words is unclear. Search for a mobile phone. Does he want to buy a mobile phone? That's hard to tell! Therefore, the traffic produced by such words is very targeted, and the possibility of conversion to orders is also very low. Therefore, such too broad keywords are inefficient. Therefore, when selecting keywords, you should avoid using general words with broad meanings as the main keywords. Instead, you should select specific words based on your business or product type.

2. Think from the user's perspective.

The selected keywords must be words or phrases that the user will use to search. Or think like this: if I am a customer or a search engine User: "How can I search ?" The other is that every time a customer finds it, you can ask him what keywords he found. For example, if an enterprise is too familiar with its own industry and products, it is easy to take it for granted that some keywords are searched by users, however, the real way users think is not necessarily the same as that of sellers. For example, some special technical words may be unfamiliar to ordinary customers and will not be used for search. However, people who sell products think these words are very important. Therefore, you must select keywords from the user's perspective.

3. Ensure reasonable keyword density.

After you confirm your keywords, you need to appear these keywords in the webpage text. The frequency of keyword appearing in a webpage. The keyword density is the ratio of all text on the page. This indicator plays an important role in the optimization of search engines. Keyword density is generally more than three times, preferably for the link) is more appropriate, over this indicator has been suspected of high.

 

4. Select keywords for your competitor's website.

As the website owner, because he knows the company situation very well, he can always find the keywords that best reflect the characteristics of his own business. However, your own efforts may inevitably lead to some omissions. You may wish to go to the search engine and find the competitor's website to see which keywords they use, you may be inspired.

5. Select keywords for the region rather than the country.

If the enterprise's customers do not involve the whole country or other regions for the time being, you do not have to upgrade your competitive environment, such as the company that is engaged in wedding planning in Shenzhen, the selected keywords can be used as wedding planning companies in Shenzhen for wedding planning in Shenzhen, rather than [wedding planning in Shenzhen for wedding planning unless you want to promote your brand, however, most customers use search engines to find customers rather than brand names!

6. Keywords must be related to the website content.

For an enterprise, the keywords selected must be related to its own products or services. I don't need to say much about this. Anyone with common sense knows this. If you use keywords that are irrelevant to the website content, you will not be interested in your product even if you enter the website through keyword search. You will leave your website at a glance. When the website is busy, many websites aim at some popular words that are irrelevant to the website content. Although it can attract a large amount of traffic, users will also dislike your website due to deception, I would not be interested in your products. What is the use of such traffic without sales? These are also cheating techniques. Your website may be banned by search engines at any time, and you will not be able to give it a try.