SEO optimization: Key words and the role of the internal chain of the site analysis

SEO optimization: Key words and the role of the internal chain of the site analysis
Internal links are also relatively easy to organize. But large web sites because of the content is very much, if not well organized links between each other, often very confusing, internal links in large sites are usually more important than external links, regardless of external links and internal links, in fact, bear a mission. Is the weight of the transfer, we said that search engine crawl is a page, the link is equivalent to voting, other people's pages linked to your page, is equal to that page to tell the search engine it supports this page.

Different external link weights are not the same, to make a simple analogy, now attend the "Dream Theater" of Old Trafford, where there are a lot of viewers (I use metaphor for internal links), and the judges (external links), you have to first get the support of the audience with your nearest distance. Although each audience vote is equal to one, but the number of viewers, add up, the number of votes is many, the judges are authoritative people teachers. Their vote weight is more useful than the audience, but there are only three judges, their one vote can be worth 10 votes, so we should understand why the internal links of large websites so important, so the site must organize internal links.

Good internal link structure, for the amount and amount of information on the site or there is a lot of help, the reasonable layout of the internal links can make the site's page more layered, highlighting the theme of the site, so that the main keywords and long tail keyword ranking more advantages. Internal link design can not be simple for the purpose of SEO for internal links

Speaking from Keywords:

Site keywords [3 points]: In general, the number of keywords not more than 6 or 7, or because the keyword is too dispersed, and reduce the weight of key keywords. Therefore, when choosing a keyword, do not require more.

Web site form [3 points]: Web site can best and you do the keyword. If there is no relationship, then your level two column must also be related. For example: Tudou's domain name is Tudou, if uses the Candou words, the effect regardless is in which aspect, will be much worse. SEO is also a means of marketing, choose a website content related to the site, is very important things.

Keyword density [3 points]: can evenly distribute the best, keep between 3%-7 best.

Internal link Anchor text [3 points]: It is best to have a short description of the keyword. Do not stack keywords here, otherwise it will play a reverse effect.

keyword distribution [3 points]: Similar to the above problem, do not put the key words in one place, no good. The average distribution is best.

Alt[2 points]: Whether it is for the standard of the same, or for the collection, or for the key words of a supplement, are essential. If you can, add an alt bar to each picture.

Meta Tages[1: There's better than nothing. Google doesn't support it, but other search engines support it.

Related keywords [1 points]: The article appears related keywords for the keyword Web site included or more influential. Because Google's Chinese web page used by the word segmentation technology, will be the same sentence into a number of words, if you appear in the Web page of similar keywords, Google may also be included in the keyword you want to page.

Split optimization [1 points]: Sometimes, a keyword competition is very powerful, too many people to optimize it. For example: Catering, you can optimize catering management, catering training. Or, a long point of the keyword can also be removed short, and then regroup, such as: beautiful pictures, you can split as: beauty, pictures, and then the two words again, such as: pure beauty, high-definition pictures, such as the United States.

Long tail keywords [1 points]: Sometimes, choose a more accurate long tail keyword, is also a good.

optimizing synonymous words [1 points]: Chinese characters are profound, the same thing, can be expressed in different words. This has become a key target for our optimization. Like I need to do: Canteen contract and canteen management, is actually a thing, you can optimize them separately, you can also separate optimization.

Regional optimization synonyms [1 points]: Maybe someone saw that. Don't worry, I'll make a short note.