SEO optimization-long Tail keywords

What is a long tail keyword? Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords. For example: Seonile's target keyword is "SEO", then other "keyword optimization", "anchor text" and so on is the long tail keyword.

Long Tail keyword features:

Relatively long, often 2-3 words are composed, even a phrase;
exists in the content page, in addition to the title of the content page, still exists in the content;
Search volume is very small, but such a keyword can be a lot;
If the content is highly related to the subject of the website, long tail keyword may bring more accurate customer;
For a small web site with little general content, because the long tail keyword is not much, the target key words to the proportion of traffic accounted for the vast majority of large and medium-sized Web sites, long tail Guan Word brings the total flow is very large.

This shows that, in terms of SEO, small sites should not only be limited to the Target keyword optimization, if you can expand the content of the site, the system to optimize the long tail keyword, traffic will inevitably multiply.

Long Tail keyword function:

1. Long tail keywords to the site to bring greater stability flow.
Long tail keyword competitive relatively low, it is easy to stabilize the front, can bring a large number of sites, stable flow. For example, a content page can do at least one long tail keyword, if the site has 1000 such content page, then 1000 long tail keyword brings traffic, to the day IP thousands is very easy things.

2. Long tail keywords bring the flow, may be more easily converted into customers.
Seonile has been emphasizing that content should be as relevant as possible to the website theme. In order to make your site professional enough, your whole site content to be around the site theme (target keywords) to expand, so that long tail keyword because more specific meaning, the flow of traffic may be more easily converted into your customers. For example: Search "Chengdu computer Improve training course", may be more than direct search "computer training" or "computer", can be converted into customers.

3. Avoid the competition of popular target keywords.
This is particularly important for the new station, if the site's target keyword is too competitive, it is difficult to do it easily, at the beginning can be avoided. And the long tail keyword brings the flow and benefit add up, may not be worse than the target keyword.

Long Tail keyword OK:

The key point of choosing long tail keyword is, must and website topic is related, avoid hot keyword, choose partial, unpopular keyword, the quantity is more the better. You can find long tail keywords in the following ways, and do a good job of recording:

Think about the keywords related to their website business;
Search for keywords by analyzing competitor websites;
Extract from the articles to be published;
Search by search engine;
Long Tail keyword optimization:

How to optimize long tail keywords? Generally use the home page to optimize the target keyword, using content pages to optimize the long tail keyword. All content page think long tail keyword is obviously impossible, but as far as possible most of the pages think about whether there is no long tail keyword can be mined, the entire page around the long tail keyword planning content, and for other pages of long tail keyword good anchor text. Note the location of the key words, but not in the keyword density of the fuss, the pursuit of nature.

Correct understanding of Long tail keyword concept:

1. Long tail keyword is not only a simple extension of the target keyword.
We note that the general people of the concept of long tail keyword understanding is not very good, they think the long tail keyword is related to the target keyword words. For example: Clothing wholesale is the target keyword, then the Korean clothing wholesale, foreign trade clothing wholesale and so on is the long tail keyword. Such an understanding is not correct.
Long Tail keyword concept of the true meaning, refers to the site content page keywords, each keyword with the flow is very small, but such a word can be a lot, so add up will bring huge traffic to the site.

2. Long tail keywords and target keywords is a relative concept.
For example, some Web site's long tail keyword, may be my site's target keyword. And my site's target keywords, but also may be the long tail of other sites keywords.
Another example, the content page keyword, for the home page target keyword is long tail keyword, but for this content page, it is the target keyword of the page.