SEO Optimization of CMS system

The CMS system promotes the development of Web 80%. According to a survey by authoritative organizations, about of the traffic of a website comes from search engines, therefore, the good and bad performance of a website lies not in the cognition of website builders, but in the ranking of related keywords in the search engine and the number of webpages indexed by the search engine, to measure the value of a website. In this age of explosive growth of network information, search engines have become one of the main sources for people to search for information. CMS, as a content publishing and management system, pay more attention to the SEO characteristics of its articles or content, so as to enhance the value of the website. From the perspective of development language selection, CMS developed with ASP includes: mobile and wind news, and CMS developed with PHP includes DedeCms, SupeSite, and Empire CMS. The selection of development languages and operating platforms is very important, because we need to consider the security, load capabilities, ease of use, scalability, and so on of website operation, here I will only explore some elements that a good CMS system should possess from the SEO perspective, rather than evaluating the design, performance, and functions of the system, because each CMS system has its own characteristics and application fields. I have summarized the SEO optimization of the CMS system mainly in the following five aspects:  Static full-site URL: Although the current search engine capabilities have been greatly improved, spider crawlers can smoothly crawl dynamic webpages with dynamic parameters less than 3, however, we should try our best to provide a better search environment for search engines. Currently, you can use the MVC three-layer architecture to implement URL static in CMS, and use the Rewrite technology to implement URL pseudo-static. In this regard, various CMS systems developed by PHP have already done a very good job, but they hope to implement custom URL generation rules, even including extensions, so that they can better highlight KeyWord in URLs, increase the weight of a webpage.  Use CSS + DIV to reconstruct website pages: The advantages of web pages with CSS + DIV in search engine optimization are better than those written in traditional tables (of course, this does not mean that web pages written in tables cannot obtain good rankings ). However, for content-based CMS systems, the CSS + DIV mode can be used to place the content of the article in the front, so that the spider can quickly find the content it needs. In addition, considering the Webpage Browsing speed, the size of the page reconstructed by CSS + DIV is much smaller than that of the page file encoded by Table. The former is generally only 1/2 of the size of the latter. Unfortunately, this mode is not used by all CMS systems currently.  The website sets its own <MATE> content based on different channels.You can customize <MATE> content rules on the home page, channel page, Topic Page, and content page of a website, or by setting system parameters. You can set corresponding content for different level-2 channels in <MATE> to reflect the classification of level-2 channels. At present, most CMS systems in China have relatively poor implementation of this part. In their second-level channels, KeyWord and Description are the same, which seriously violates the SEO principles. We hope that the development team will pay attention to it in the future.  Improve the KeyWords and Description on the Article PageThe KeyWord and Description mentioned here are different from the third one. Here I mainly refer to the KeyWord and Description on the article page. The best way is to automatically generate keywords Based on the TAG generated when the article is published, so the KEYWORD part can directly call the keywords of a specific article immediately. The Description can automatically extract the first 100 Chinese characters in the text of each article into the Description. In this way, both KeyWord and Description can be well combined to greatly improve the relevance of the content.  Enhance the indexing efficiency of search engines on forum pagesTo make the website three-dimensional is to see a post navigation related to the content under the specific post of each topic. You can also create multiple keywords (TAGS) for the article and list them below the article content. When you click these keywords, the keyword search page is automatically displayed; you can also provide a list of related articles (custom rule display rules, such as by which keyword, by relevance, or by Time) under the article content ). The TOP10 and recommended articles in this category are displayed on the Content Page, and a random content area is created to display articles in this category. There are other things to be aware of. For example, you should set the breadcrumb navigation based on the logic structure of the entire site. The URL points to the corresponding directory rather than the file. RSS sources are provided based on the entire site, channel, category, and even articles; the system automatically generates website maps in HTML and XML format based on the specified column name and URL according to the logical structure, and can be updated in real time. XML maps are automatically submitted to Google Sitemap. I believe that with the increasingly fierce competition in the market and the attention of webmasters on SEO, only CMS systems with better SEO optimization will have a better vision and a larger market.