Seo optimization-search engine analysis of keyword matching degree on web pages

The search engine mainly analyzes the keyword matching degree of a webpage in three aspects: keyword density, keyword appearance times, and related keyword matching degree.

I. Keyword density

Keyword density is the most important factor in Keyword Matching. Keyword density that is too high or too low is not good for ranking. Generally, keyword density is 5% the best, but there is no official definition of this, in addition, we can think that different search engines will have different algorithms for this. You only need to control a range and try to control it in 5% ~ 10% is the best. Baidu, in particular, cannot intentionally increase the keyword density to provide keyword ranking. This will only cause the keyword ranking to get worse and worse.

II. Number of keyword occurrences

Of course, the number of keyword occurrences is another concept relative to the keyword density. It does not have a great significance because no search engine determines the ranking based on the number of occurrences, for webpages with less content, it is important to strictly control the appearance of keywords. In addition, it is difficult to duplicate keywords at a time, which easily leads to the accumulation of keywords, resulting in the identification of webpages as search engine cheating and thus the trouble.

III. Matching degree of related keywords

The light distribution of related keywords on webpages is also very important in keyword optimization. Deliberately increasing the keyword density is not as important as focusing on the embodiment of relevant keywords and increasing the matching degree of webpage content, this not only avoids the risk of keyword accumulation, but also increases the search engine's trust in webpages. In many cases, this factor is easily ignored in the SEO process, and we hope you will pay attention to it.

Seo optimization-search engine analysis of keyword matching degree on web pages