SEO optimization-The writing specification of the title

Source: Internet
Author: User

The title of the content page is not said here, because the title of each article is different, and the weight of the content page is relatively low, is generally set title for the content title + column name + site name. The title of the homepage is the key, you want to let the search engine know what your site is doing, you must first write your title.

General search engine will be the weight of the title from left to right to divide the weight, the more on the left keyword ranking the better, so if your site is to do the skin business, you put the word purse to the final writing, is very wrong.

Suppose our site is to do SEO optimization, and our company name is Qingdao accessible Innovation Technology Co., Ltd., and want to highlight the word seo, how do we write the title of this site?

As a website for a long time to develop, company name is the most critical, if one day your company developed, others to do a website called Qingdao Accessibility Innovation Technology Co., Ltd. and your title when the writing of the Qingdao Accessibility Innovation Technology Co., Ltd. put in the back, then when the customer search the company name, Your ranking will be lower than others, Li Ghost than Likui are real. Some friends will ask, I would like to highlight the word seo, do not want to let the company's name in front, then I have no way, after all, you are not considering the future of things, although the word SEO is how there is gold, but a site of the dominant idea or service for the company.

There is a taboo place in the writing of the title, is not too much of the blunt to embed keywords, you have a SEO in the title repeated 3 times, may not only not ranked, and even will be punished by the search engine, also do not apply mechanically to add keywords, it will also be considered cheating.

Therefore, a title to ensure fluent reading is also more critical, in a fluent words will be the wisdom of the key words, so it would be the best way to long-term optimization.

Or with the above company, we can design the title, the search engine is generally the title of the first 32 words (Chinese characters) as the site's highest weight of the part to treat, behind the almost meaningless, so we just need to optimize these 32 words.

Qingdao Accessibility Innovation Technology Professional SEO Network promotion company

The title of this site can evolve a few key keywords: Qingdao network company, Qingdao Accessibility Innovation technology company, professional SEO, professional network promotion, network promotion company, and so on, and professional SEO seo weight relatively higher.

This kind of title design will not involve any cheating, and the evolving keywords are good rankings. A lot of friends like to put keywords hard plug, such as: Qingdao, the accessibility of innovative science and technology | Professional seo| Professional website | professional Network Promotion | Qingdao Network company not only the number of words seriously exceeded, and will be able to evolve the key words directly into the, wasted resources, Baidu Google mood is not a punishment is just The punishment of the words directly into the sandbox, is absolutely undesirable.

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