Title is the first page optimization factors, is the search engine to determine the relevance of the most important tips, especially the first page title (title), you can say that a successful title is the SEO optimization of the success of the half, so title optimization can not be ignored, the following is my summary of some of the optimization page title Hope everyone wins in SEO first win in the page title.
One, the page title does not repeat
In the same site, the theme is the same, different page specific content will not be the same, so the page title can not be repeated, then each page needs to have its own unique title tag. Repeated title of the search engine is extremely unfriendly, but also our webmaster is very easy to make one of the mistakes. Especially in the channel page, repeat the title is very common, and even a lot of portal-level sites are also the phenomenon of repeated titles. For example: "Channel name-site name" No matter how many pages the page is turned into, the title is the same, this is the classic title repeat, the simplest way to prevent duplication is to add a page number tag: "Channel name-site name-Nth page", so that you can effectively prevent the page title, so that each pages more meaningful, The search engine is also more friendly, conducive to inclusion.
Second, the title and content-related
In fact, this point is self-evident, the title of each page should accurately describe the content of the page, the user will be able to see a glance at the content of this page, search engines can also determine the relevance of the page. So do not add a high search index in the title, but this page has nothing to do with the keyword, this can only be futile, bad will also be considered cheating, outweigh the gains.
Three, the title word limit
In the HTML language, the title Word is not subject to technical restrictions, I found that a lot of webmasters in order to make the site more relevant, in the homepage title to add a lot of keywords, from the user point of view of the Web site professional impact. Moreover the keyword weight because the quantity is many and disperse, causes each key word not to have the good rank. The search engine is also unfriendly, and the amount of excess will be considered cheating. In Baidu search results, the maximum number of viewers can render 30 Chinese characters, the best way to screen a few more important keywords to control the title in 30 Chinese characters, so that you can focus on keyword weight, other keywords can be dispersed to the site's various channels and content pages, so that the site more professional, attract users to click.
Iv. streamlining of the title
Most of the above mentioned webmaster in order to improve relevance, in the title is very unnatural to appear a large number of keywords, to the browsing of the feeling of clutter, but also make the title become unnatural, not fluent. How to let a short number of 30 title words to optimize as many keywords, this need to streamline the title, first for a webmaster often make the wrong title example:
Hohhot Talent Network Inner Mongolia Talent network Hohhot Recruitment network Inner Mongolia personnel network Inner Mongolia talent Information Network 0471la.com
Stationmaster in order to optimize to each search index high key words, the key words in the title in order, but this can only make the title longer, the user looks very unnatural. We can fully optimize to:
0471la Talent Network Inner Mongolia Hohhot Talent Network Inner Mongolia HR recruitment Information Network
The title is not more than the number of words, the basic control within 30 words, and more fluent. Understand the principle of the search engine will understand the purpose of this optimization, search engine will split the title into a one of the little words, such as: Inner Mongolia, Hohhot, talent network, in the user search can be fully combined to combine the keywords we need to optimize, so there is no need to stack. Natural, eye-catching titles more appealing to the user click.
Five, the key words appear in the front
According to statistics, the keywords appear in the title of the position and rankings have a relatively large correlation, the position of the former, usually ranked the better, so we try to put the main keywords in front, on the page, usually can be optimized for:
Product Name/article title-sub-category name-category name-site name
2012 Inner Mongolia talent recruitment record-workplace observation-career guidance-hohhot talent Network
Over the years I have been on the title optimization of some experience, I hope to help you. SEO optimization is to increase the flow of traffic, in my opinion, SEO is an art, we should stand in the user's perspective to see the optimization itself. The user friendly title, certainly on search engine friendly, a good title to optimize the first to see if you can let users at a glance, win in title, win in the SEO, stand in the user's perspective, adapt to user needs, in order to finally win in the Internet. Can be reproduced, but please indicate the source Hohhot talent Network http://www.0471la.com/, thank you!