SEO optimized for Drupal based on Google ranking factors

September 15, 2014, Searchmetrics published the "2014 Search Ranking Factor study" (Ranking Factory Study). By analyzing 10,000 search results and establishing a link between the site and their search rankings, a series of factors affecting the ranking of site search rankings are drawn. In this article we will look at what modules are used, which can be applied flexibly to the Drupal 7 website. (This article will not discuss the factors that affect the backlinks, as I understand that there is no module that can actually play a role in this regard.) ）

Although this article was written in 2014, but the impact of the SEO factors change is not very large, so there is still a strong reference value.

Factor 1: Ctr

The user clicks in the search engine and wants to access content that is relevant or interesting to the search results.

Correlation Rate: 65 (very strong)

How do I influence the clickthrough rate of a site in google search results?

How can you make your website stand out in front of all your competitors? Use 1 keywords in the title (Factor 45) and description (factor 40) at least, so that the keyword appears at the front of the title as much as possible (factor 27,29).

Modules that can increase CTR:

• metatags– for writing optimized titles and excellent descriptive text (factor 35)
• Custom breadcrumbs– if breadcrumbs are available, it may appear in the Google search results instead of URLs
• schema.org-use of activities or products to obtain star ratings will make the results more eye-catching and provide additional links in search results

Factor 2: Related content

User search is often not just to search for the specified keywords, but the content under a certain topic, which also includes not exactly the same or other related topics are ranked.

Correlation Rate: 34 (weaker)

How to increase the number of SEO related keywords for drupal site?

Do not consider from the perspective of keywords only, from the perspective of the topic (topic) and organized by the topic scope (topic area), to create a theme inventory for the content of the site. Use a series of term labels for content, rather than just a single term.

Modules to add SEO-related terminology:

• Path & pathauto– Creating custom paths to make content more natural to form theme collections
• taxonomy– Add the appropriate label for the content. Labels are linked to the list page, and the list page contains relevant content, and these link relationships can be helpful.

Factor 3: Social networks

Users like to share high-quality content, so high-ranking content is often shared. So Facebook shares (Factor 5), Facebook Total (factor 6), Facebook Comments (Factor 7), Pinterest (Factor 8), Facebook likes (Factor 10), Tweets (Factor 11)

Correlation Rate: 33 (weaker)

How to add social sharing to Drupal websites

Write high-quality, original, shareable content that is easy to share and share at the outset.

Modules that can increase the spread of social networks:

• Many social networking modules that can be selected by themselves
• ShareThis is also very popular.
• Google + Modules

In addition, if you think this article is also great, please share it with your favorite social network! :)

(Note: Factor 4~18 is all links or social networks, so there are a number of important factors not mentioned in this article)

Factor 18: Number of internal links

The internal link of the website is a good indication of the quality of the content.

Correlation Rate: 16

Link to high-quality content on the site, use keywords in internal links to get extra results (factor 30)

Drupal modules that can add internal links:

• Alinks-Knowingly use this module, such as connecting the main keywords in the website to the term page
• menu– Create a menu for good content, use it on your site, and these links are valuable
• taxonomy– as mentioned earlier, add tags to the content, and Drupal will automatically create links
• SOLR's more like this– using Apache SOLR to add related content links

Factor 20: Keywords in the content

If you want the page to rank on a keyword, make sure the word is in the page.

Correlation Rate: 15

Repeat the target keyword once or twice in the Web page, but don't make the keyword stuffing like a bot, which is bad.

Drupal modules that can add internal links:

• SEO Compliance checker– for SEO to provide some reference standards, as far as possible to meet those recommendations. In addition, SEO Checker will also check some other SEO factors, such as the title and description of keywords.

Factor 21:html Length

Long pages tend to have better rankings than short pages, while text length (factor 22) and number of words (factor 23) can be included.

Correlation Rate: 14

What if I increase the HTML length?

Write the content a bit longer

Drupal module that increases HTML length

• Rules or Workbench: You can create some rule conditions that require content to reach a specified length
• Field Validation-You can set content length restrictions on fonts

Factor 24: Website speed

Users don't like to wait, so don't let them wait.

Correlation Rate: 11

How to improve the speed of DRUPAL7 website?

Keep the content essentials real (lean and mean). Use the online speedometer tool to detect and fix problems or accept suggestions.

Drupal module to improve the speed of DRUPAL7 website

• Advanced Css/js Aggregation + HTTP Paralle Request & Threading Library
• Cdn
• Cache such as Varnish or Memcache

The above content covers 21 factors (7 major factors and 14 other factors that facilitate quantitative monitoring). These factors should be sufficient for Drupal 7 webmasters. Of course there are many other factors, I am not sure whether they are important, if you are interested in learning to read.

If you want to view the original chart, you can access it via the following link: seo-ranking-factors-2014-big.png

Original title: SEO optimized for Drupal based on Google ranking factors

Original address: http://drupalct.org/drupal-seo/drupal-seo-with-google-factors.html

SEO optimized for Drupal based on Google ranking factors