"Seo Practical password" Browse notes

Recently on the search engine development and the trend of interest, a simple view of the "SEO practical password" This is a very good domestic SEO books,

Record the main structure and content of the book to facilitate learning.

The first chapter why to do SEO

1.SEO refers to the search engine natural ranking mechanism on the basis of the site for the internal and the tail of the adjustment optimization, improve the site in search engine keywords natural ranking, access to more traffic, so as to achieve the goal of website sales and brand building.
2.SEO is the process of game with the search engine, SEO is the best way to bring visitors to the site, not one.
Get and improve keyword ranking is one of the performance of SEO results, but the ultimate goal is to get search traffic, no traffic ranking is meaningless.
3. The optimization of the site, including the station and the outside of the two parts, station optimization refers to the webmaster can control the adjustment of all the site itself,
such as site structure, page and HTML code. Off-site optimization refers to the interaction of external link building and industry community participation.

Chapter II Understanding Search engine

1. The search engine and the site directory are different, the site directory is a set of manual editing directory, such as good 123.
2. Search advertising in the network marketing industry is often referred to as PPC, by advertisers bidding for keywords, advertising shows advertisers do not have to pay, only search users click on the ads, advertisers pay the price of the ad at the spot prices.
Exclude ads, SEO is the most concerned about the main body of the natural search results, natural search results Total Click to access the book far more than the number of ad clicks.
3. The search engine works, you can see this article.

4.PR is PageRank's abbreviation for the concept of page importance, and Google PR theory is the most famous of all link-based search engine theories. With the simplest, the more backlink the page is the more important the page, the higher the PR value.

5. Advanced Search Instructions
Double quotes, exactly matching search, such as "search engine";
A minus sign that represents a search for a page that does not contain the words that follow the minus sign, such as "Search (space)-engine";
Asterisk, * is commonly used wildcard characters, Baidu does not support, such as "Search *";
Inurl: directive, used to search the page that the query word appears in the URL, Baidu and Google both support, and support in Chinese and English,
such as "inurl: Search engine optimization";
Inanchor: instruction, the result is to import the link anchor text contains the search term page, Baidu does not support the directive.
intitle: Instruction, returns the page that contains the keyword in the page title. Google and Baidu both support,
such as "intitle: Search engine optimization";
Allintitle: The search returns a file with multiple sets of keywords in the page title, such as Allintitle:seo search engine optimization, which is equivalent to:
Intitle:seo intitle: Search engine optimization, the return is the title contains both "SEO", also contains "Search Engine optimization" page.
Allinurl: Instructions, similar to Allintitle:
filetype: Instructions for searching specific file formats, both Google and Baidu support the directive.

Site: The command is used to search all files under a domain name;
Link: An instruction that searches for backlinks for a URL, including both internal and external links. Baidu does not support the directive.

The releated directive applies only to Google, and the returned result is a page that is associated with a site.

Combined with the above instructions, you can play a bigger role.

Chapter III Competition Research

1. Estimated traffic
Through three sets of data, keywords search number, keyword expected rankings, search results page ranking position of the click-through rate,
Combined with Baidu and Google's search market share, you can calculate the keywords and the entire site is expected to get the search traffic. Of course, such an estimate of the flow of knowledge as a reference, can not be very accurate, the impact of many factors.
2. Estimated Search Traffic value
Traffic is not a target, orders and profits are the targets.

The fourth chapter of website structure optimization

1. From the point of view of SEO, optimize the structure of the website, to achieve the following several purposes:
User experience, inclusion, weight distribution, anchor text.
2. Search engine-friendly website design
Avoiding Spider Traps
Physical and link structure
Clear navigation
Sub-domains and directories
Prohibit ingest mechanism
Use of nofollow
URL static
URL Design
URL Normalization
Copy content
Site Map
Internal links and weight distribution

Fifth Chapter page Optimization

1. How to optimize the content page for SEO
Page Title Optimization
Describe label optimization
Keyword tagging optimization
Keyword optimization in the body
H Tag Optimization
Alt Text Optimization
Streamlined code optimization
Internal links and Anchor text optimization
Export links and Anchor text optimization
Certified by the Consortium
Black Body and italic
Page update
Google Sandbox effect

Sixth chapter External Link construction

1. Meaning of external links
2. How to build an external link
Google bombs
Link Analysis Technology
What kind of links are good links
External link Query
External link principle
Site Directory Submission
Friendship Link
Link Bait

Seventh chapter SEO effect monitoring and policy modification

The beautiful plan, the vigorous execution, all have the improvement space, but the thing which is not measured cannot begin to improve.
1.SEO Complete Process
Competitive research: including keyword research and competitor research;
SEO Plan: Diagnose the website, find out the shortcomings, propose the optimization plan and the external link construction plan;
Website optimization: Including structural adjustment and page optimization;
External link construction: usually with the site optimization at the same time;
Effect monitoring and Flow analysis: Site target setting, measurement, effect analysis, etc.
Policy modification: Based on monitoring data, repeat the whole process from the keyword research, if necessary.
2. Site goal Setting and measurement
3. Non-flow data monitoring
Non-flow data including search engine inclusion, keyword ranking detection, external link data, conversion and sales.
4. Traffic Data Monitoring
5. Policy improvements

Eighth chapter SEO Cheat and Punish

1. White hat, black hat and grey hat
2. Main SEO Cheat method
hidden text;
Hidden links;
Spam links;
Trading links;
Link farms;
links to Bad neighbours;
Hide the page;
PR hijacking;
Bridge page;
Jump
Bait replacement;
keywords accumulate;
Large-scale station group;
Use of high-weight sites;
3. Search engine penalty

Nineth Chapter SEO Topics

1. Integrated Search optimization
2. Change the domain name
3. Processing of multiple domain names
4. Replace the server
5. User Behavior Impact Ranking
User behavior information collection;
User behavior that affects rankings;
Return to the user experience;
6. Domain Name and SEO
Domain name suffix;
Domain name age;
The first time the domain name is included;
7. Host and SEO
IP and the entire server penalty;
server settings;
Stability
Host speed;
URL Rewriting support
8. Multilingual Content
Multi-lingual page processing
Local language habits and SEO
9. Geo-positioning
The representation of geographical location
The influencing factors of geographical location
10. Impact of social media
Bring links
Interaction and word-of-mouth communication
New forms of link flow become rank signals
Network Reputation Management
11. Avoid over-optimization
12.SEO and Brand
Ranking first is the brand
Traditional brand building and SEO combination
Online Crisis PR

The 10th chapter: SEO Concept and principle

1. Target of search engine
The goal of the search engine is to satisfy search users
Search engines don't care about us
Search engine cares about rubbish
2. Relevance, authority, practicality
Relevance of site Content
The authority of websites and Web pages
Usability of the website
3.SEO and make Money
4.SEO is not for free
Labor cost
Opportunity cost
Risk of failure
SEO Success Risk
5. Don't do strange things
Solve the basic problem and solve the problem of 95%
The art of nature and balance
SEO is a long-term strategy
6. No SEO cheats
7.SEO is not only a ranking
8.SEO is not cheating.
9.SEO and website operation
10. Content is king
Original content is the root of SEO
Content planning is SEO strategy
Content Promotion
11. Concrete analysis of specific problems

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