SEO (Search Engine Optimization) Search Engine Optimization

In short, you can increase the exposure of specific keywords to increase website visibility and sales opportunities.

SEO: Learn how various search engines capture Internet pages, how to index, and how to rank a specific keyword. To optimize the webpage and improve the search engine ranking, so as to increase the Website access volume and ultimately improve the promotion capability.

Articles that are not conducive to search engines have the following characteristics:

1. The webpage does not have a title, or there are insufficient valid keywords in the title.

2. There are few valid keywords in the webpage text

3. A large number of dynamic web pages make search engines unable to search

4. No links provided by other websites indexed by search engines

5. The website is filled with excessive pages and bridge pages of junk information that fool the search engine. text with the same color and background is displayed.

Off-site Seo: The influence of external sites on the ranking of site search engines. These external factors are beyond the control of the website. The most useful and powerful external site factor is reverse link, which we call external link. There is no doubt that external links play an important role in adding a site to the search engine result page.
So how can we generate high-quality reverse links?
1. The best way to produce high-quality external links with high-quality content is to write high-quality content, so that readers can have a desire to read and repost the article.
2. Partners, link exchanges, and mutual recommendation links between partners. Link to industry websites and related websites.
3. Category directory
Submit the website to the dmoz directory, the Yahoo directory, and the ODP directory.
4. Social bookmarks
Add websites to Baidu souzang, Yahoo favorites, Google bookmarks, QQ bookmarks, and other Social bookmarks.
5. Publish a blog creation Link
Currently, one of the most effective ways to obtain external links is to publish blog articles.
6. Forum posts or signatures
Publish an original post containing a link in the forum or insert a URL in the signed file.
7. purchase high-value links
We do not recommend that you use this method, and the search engine will find that the permission will be downgraded.
8. Conduct overall SEM/Seo solutions with Seo business partners.

Seo internal optimization

　To improve the ranking of a website, it is necessary to practice internal force. Because Seo is a system project and is not achieved overnight, it requires a lot of efforts and efforts. The internal website optimization mainly includes the following aspects:
1. Link Structure Inside the website
Try to change the original image link and flash link, use the plain text link, and define the globally unified link location.
2. relocate the Title
The title must contain content with optimized keywords. At the same time, the titles of multiple pages on the website cannot be the same. At least the "keyword-website homepage-a simple description containing keywords" type must be displayed. Do not modify the title Once confirmed!
3. Each page contains keywords and maintains a certain frequency.
After adjusting the content structure, log on to the search engine immediately, hoping to include the new title and description as soon as possible.
4. Adjust website structure details
Assume that the original website uses a large number of flash and images as image pages, and these webpage elements are not conducive to search engine indexing. Therefore, three columns are added below the webpage, they are related company profiles, keyword product news, and the company's keyword product list, and add URLs to the three columns.
Of course, the best way is to use the news system to update the keyword product news. You can jump from the homepage link to a single page as a detailed description of the keyword. The description of this page contains links to the company's keyword product list. These are all for the formation of a network structure within the enterprise site.
5. Resource Application
Let's talk about resource applications. After the website structure is roughly adjusted, you can use some resources to expand external links. First, you can open the Baidu space. The space domain name uses the keywords of the company's products. At the same time, you can repost the company's original website information, with the company's website, so that Baidu robot can access the site immediately. Another trick is to use the space account to randomly access other users in the Baidu space to get a return visit, so that the arrival of the SPIDER will be better. Tip: Remember to attach link information to Baidu space, Post Bar, and know when publishing, to facilitate mutual access and increase access traffic.

Optimization Formula
Seo = export clock = export C1 + l2 + K3 + O4
1. Delimiter is an integral symbol, c = content, L = link, K = keywords, O = others. Seo is a long-term point-on-time process with the core content;
2. C1-rich content is the first element. Content is arranged in order of originality, pseudo-originality, and reproduction to satisfy the user experience;
3. The rationality and richness of L2-links are the second element. reasonable and effective internal links are equally important to a wide range of external links, and highly relevant pages in external links are particularly important;
4. K3-Keyword is a third-digit important factor, including the density and proper layout of reasonable title, description, keywords, page keywords, and related keywords;
5. O4-other factors, such as domain name, site age, server, website architecture, layout, neighbors, URL, and map;
This formula is well written, and Seo optimization is explained in a general manner. All the problems that need to be noticed in Seo optimization are taken into account.
According to this formula, we can find many valuable concepts. Interested friends can have a good taste, but the premise is that you must understand this formula.
Currently, seoer seems to be very concerned about the spider experience. In fact, the user experience is also very important. The following formula is used for generalization:
Seo = User Experience + spider experience. Even SEM can be used. Seo/SEM theorem: SEO/SEM = ue + Se.