SEO search engine optimization

How to rank your website top

After the website is ready, how can you rank your website top among all major search engines? There are a lot of posts on the Internet. Through searching and summarizing, we have developed a set of effective methods for your reference.

Successful case recommendation: http://www.bvbuy.cn/

We are still working on our website, and our website is constantly being optimized .........

1. After the website is built, first log on to the various search engines for free.

Http://www.bvbuy.cn/

2. Download a spider simulator to view the information your web page has been detected by SE, you can view the information your web page has been collected by the search engine: http://www.bvbuy.cn/Based on this information, modify the page, Remove useless information, and add information that you think is useful.

3. Try not to use flash or images for the entire page, so that se cannot find useful page information.

4. StandardCodeDesign a webpage. The main two parts of a page need attention. One is

5. <title> flag:
The title flag is an important information on the page. Se attaches great importance to it. The highlighted information on this page should be reduced to 20 characters or less as the title value. however, do not use keywords irrelevant to the page as the title value, otherwise se will be punished.

6. <meta> flag:
It is better to add keywords on each page, but do not pile up keywords. keywords will be regarded as cheating by search engines. It is better to have 2 or 3 hundred words of content. There are major keywords in the content, and the keyword density is between 2% and 8% (this is the best keyword density in the past few months and may change in the future ). keywords: Title and webpage content contain the most important keywords, followed by meta description and META keywords. Then, it is important that the title between

<Meta name = "Description" content = "Fengyu mall Fengyu network-professional digital online shopping mall, products include digital, household appliances, mobile phones, computer accessories, network products and other tens of thousands of direct sales, convenient, honest service, to provide you with a pleasant online shopping experience! "/> <Meta name =" keywords "content =" Fengyu Network | online shopping | it | digital | laptop | mobile phone | digital camera | computer software and hardware | computer accessories | daily necessities | office equipment | accessories | LCD TV | kitchen appliances | household appliances | professional SLR | U disk | Nokia | jiuyang | mobile hard disk | electronic dictionary | earphone | MP3 | camera-wind language China "/>

If you enter "insurance" in Baidu, you will find that the keyword "auto insurance calculation" has the highest search volume. This keyword is not needed and is a waste. Follow Baidu's method to determine the keyword search volume, keywords: auto insurance calculation, safe vehicle insurance, PICC, Beijing auto insurance, mandatory auto insurance, PICC, Pacific Auto Insurance, Auto Insurance Forum, auto insurance knowledge, Shanghai Auto Insurance, auto insurance claims, auto insurance type, insurance network, auto insurance marketing, Wuhan auto insurance, balance auto insurance, auto insurance network, China auto insurance network, and online auto insurance, so I changed it to this:

<Meta name = "Description" content = "Fengyu mall Fengyu network-professional digital online shopping mall, products include digital, household appliances, mobile phones, computer accessories, network products and other tens of thousands of direct sales, convenient, honest service, to provide you with a pleasant online shopping experience! "/> <Meta name =" keywords "content =" Fengyu Network | online shopping | it | digital | laptop | mobile phone | digital camera | computer software and hardware | computer accessories | daily necessities | office equipment | accessories | LCD TV | kitchen appliances | household appliances | professional SLR | U disk | Nokia | jiuyang | mobile hard disk | electronic dictionary | earphone | MP3 | camera-wind language China "/>

You can write this section to a title. LBI file, as shown in figure

<Title> Wind language mall wind Language Network China's professional computer, mobile phone, digital, household appliances, clothing, bags, home, beauty, style Online Shopping Mall
</Title>

And embed it into the page, as shown in figure
<HTML>
<Head>
<! -- # Include virtual = "/library/title. LBI" -->
</Head>
<HTML>

7. The reason why I put the "auto insurance quotation" behind it is because you search for "auto insurance quotation" in Baidu according to my method, there is no search for the keyword "auto insurance quotation, therefore, when there is no one to search, it means there is no flow of people. keywords are the search habits of others. They are not the keywords they think about on the web page. So first, we need to analyze what keywords others use most.

8. javascript: se generally does not catch a cold in Javascript. Try not to place a large number of JavaScript Functions Between

9. Adding the alt attribute to all is a good habit. In particular, you must add the key information to connect to the website to point to a connected image, se recognizes the alt attribute of the connected image, but does not process the unconnected image.

10.

11. Do not use mouseovers as much as possible. It is best to use hover in CSS.

12. Try not to apply multi-level <Table>. SE can only read up to three <Table> nesting statements. If more <Table> statements exist, it will be too lazy to read them, your useful information is not detected.

13. <B> <strong>: these identifiers are also noticed by se. Although the weight is not as high as

14. The number of connections to a page cannot exceed 100. Google believes that only the first 100 are useful.

15. for search engines, the weight ratio of each element on the page.
Internal Connection: 10 points.
Title: 10 points.
Domain Name: 7 points.
<H1> and <H2>: 5 points.
The start part of the First Section of the page: 5 points.
Path and file name: 4 points.
Similar keywords: 4 points.
The start part of each sentence is 1.5 points.
<B> and <strong>: 1 point.
Content: 1 point.
Title attribute: 1 point. (Note that it is not <title> or a title attribute, for example, <a href =... Title = ">)
Alt MARK: 0.5 points.
<Meta> description attribute: 0.5 points.
<Meta> keywords attribute: 0.05 points.

16. Try to use HTML format. If you do need a database, try to reduce the parameter length.

17. My website (http://www.bvbuy.cn/) previously showed that the product was passed through the Parameters Using An ASPX file, the result of this aspx file can only be included in the SE 1 page, and the ranking is not found; later, I converted a dynamic page into a static page and displayed it in HTML format. Each product has an HTML page. As a result, Google adds more than 5000 pages, in addition, the ranking of each product in Google is basically on the first page. recently, the access volume from a search doubled. A search is basically only interested in HTML files, and does not catch a cold on dynamic pages.
You can write a base class, such

Public class basepage: system. Web. UI. Page
{
Public basepage ()
{

}
Protected override void render (system. Web. UI. htmltextwriter writer)
{
String name = request. url. absolutepath. substring (1, request. url. absolutepath. Length-1). Replace ("aspx", "htm ");
String newurl = "";
If (name. indexof ("/")> 0)
{
Newurl = server. mappath ("../") + name;
}
Else
{
Newurl = server. mappath ("./") + name;
}
Memorystream MS = new memorystream ();
Streamwriter sww = new streamwriter (MS );
Streamwriter SWR = new streamwriter (newurl );
System. Web. UI. htmltextwriter htmlw = new htmltextwriter (SWR );
Base. Render (htmlw );
Htmlw. Flush ();
Htmlw. Close ();
String strll = system. Text. encoding. utf8.getstring (Ms. toarray ());
Response. Write (strll );
Response. Redirect (request. url. absoluteuri. Replace ("aspx", "htm"), true );
}
}
Then you can inherit from the page where you want to generate a static page.
18. Reverse connection: Google attaches great importance to reverse connections. You can add reverse connections in the following ways:

A: friendship connection. It is best to find a high PR, and many pages are indexed by se. The top connections should never be highly consistent with those that seem to be PR, but it can be seen at a glance that it is a fraudulent website connection. do not establish a gray connection with the PR status bar. Such a website may not be indexed or be punished. In addition, when you connect, you do not have to connect to your homepage. You can also connect to other important pages, such as website maps. do not have too many external connections on the homepage, no more than 40. it is best to have 20 or less.
B: log on to the website, such as dmoz and Yahoo, and do not log on once every two days. The more websites log on, the better, if you are looking for a website, you can check the reverse connection of your competitors in Google and enter "link: www. ****. com, you can see the reverse connection of the other site, you can enter the search results one by one, also apply for your connection in each page, you can easily find a lot of links to the site.
C: Message Board: similar to the website login, but the writing must be scientific. Otherwise, it will be meaningless. Generally, I wrote it like this:
<A href = http: //...> Website name </a>
Website name
Website name http: //... apply for a friendly connection with your site
D: blog
Now that blogs are emerging in China, you can make full use of them. You can register an account to promote your website or directly post comments. The comment content is basically the same as the message board format.
E: Forum Publicity
I won't talk much about this. It's just about making people look like an advertisement.

19. Internal Connection
Many people only pay attention to external connections and do not know that internal connections are also very important. My basic idea is that all pages contain connections between the home page and other important pages, connections are added to the pages related to this page, so that all your pages can be connected.

20. Domain Name and file name
Se values the domain name and page file name, but in many cases, the domain name does not want to change, so you have to modify the file name, try to make your file name contain the English name of the page keyword

21. Do not cheat Se by cheating. Even if it succeeds for a while, it will not succeed permanently. At that time, it will certainly be punished. the so-called good and evil finally have a report, only to earn early and late. moreover, legitimate website optimization can achieve this effect.

22. The speed of a website may also affect the ranking of Se. Slow access may result in the loss of patience when se crawls your page, thus reducing the amount of information on your page, keep your ranking back. If your server is very slow, you should consider switching the server that should be faster.

23. Update your important pages frequently, even if you only need to change the images. This will let Se know that your website is updated quickly and has vitality, and pay more attention to you, of course, the ranking will also increase. my website is updated on Google in 2 days.

24. Use blogger.com to create one or more personal blogs and several homepage postsArticleContains the soubao network link. Submit the RSS of this blog to Yahoo and each RSS logon site, because RSS will search for your website every day. Once RSS is referenced by another website, this means that others join your search website for free, and you do not need to exchange links at all. This link is more effective than the exchange link.

You can log on

Http://www.feedss.com/

Http://www.okrss.com/search.html

Http://www.rss-cn.com/

Http://rss.blogbeta.com/

Http://www.92rss.com/cn/

Http://www.bloghome.cn/posts/506

Http://www.sorss.com/rss.htm

Http://bbs.5ixb.com/thread.php? FID = 49

Http://www.rssfav.com/baimin/rss.htm

Http://www.jingzhengli.cn/baogao/f20060613.htm

Http://www.700net.com/article.asp? Id = 112

Http://blog.caihongxu.com/index.php/archives/70-OEAEBlogRSSyCo.html

Http://www.rsschina.com.cn/

25. You are required to buy an advertisement space on a large car website. Check the PR value before buying it, in this case, PR can usually be handled from 1000 to less than 2000 Yuan (depending on the size of your image) at around 3 and 4, and some can even be done from 100 to 200 yuan. If you have been advertising for more than three months on a PR4 website, your website will have at least 3 PR ads. At this time, people will naturally roll in.

26. Another method I use most is to write articles. For example, if I want to do auto insurance, I will find the top popular websites or personal websites. I won't say I want to exchange links. I will say I have a professional article I wrote myself, it is very relevant to your webpage content. I am willing to put it on your website for free. You only need to allow my articles to keep my source, the source is my commercial website link that really wants to make money. If your article is really well written, 1/3 of webmasters will agree. These websites are websites with high PR or popularity, so once you post your article on these websites, your website PR will naturally improve, in addition, this article must be original and subject-oriented. In my experience, 90% of the fascinating theme is "How do I solve it ......? "And other articles

Favorable Factors for Google ranking (1)

Keywords:
1. keywords in the URL (the first and second words are the most valuable ......)
2. Keywords in domain names (advantages of English websites)

(Head part)
3. keywords in the Title Tag (10-50 characters, excluding special characters)
4. keywords in the description tag (less than 200 characters. this parameter is no longer used by Google as an important parameter, but it is still frequently used)
5. keywords in the keywords tag (less than 10 words, a single keyword must appear more than twice in the page body; otherwise, it may be evaluated as spam and punished, google once said that it is no longer evaluated based on this parameter, but it is still in use)

(Body part)
6. Density of keywords in the text part of the body (5-20%-(All keywords/total words ))
7. single keyword density (1-6%-(each keyword/total words ))
8. Keywords in H1, H2, and H3 (using H1, H2, and H3 fonts)
9. Keyword font size (bold, bold, and italic ......)
10. Keyword closeness (the proximity between two keywords is the best)
11. keyword phrase Sequence

(Other part)
12. Keywords in alt text (ALT attribute in the image)
13. keyword in external site Link (anchor text)

Navigation-internal link:
14. keywords on the internal page (the link page should contain keywords)
15. All internal links must be valid
16. Structure Tree (no more than 4 layers of deep links on any page)
17. Proper links between low-level pages

Navigation-external links:

18. keywords on the external page (Google's patent link must point to a good site, not frame)
19. Anchor text of external links (Google patents should be covered here)
20. Link Stability (Google patents prevent link changes at any time)
21. All external links are valid.
22. There are less than 100 external links (Google officially said that the limit is 100, and the actual limit is 2-3 times and 2000)

Favorable Factors for Google ranking (2)

Other factors on the page:
24. Domain Name level (. Edu is the highest level, followed by. org, And. com will be strictly reviewed by Google because it contains a lot of spam Information)
25. File size (the page size must not exceed 100 k, and smaller than 40 k is the best)
26. Link characters in the URL (1 or 2 are the best, more than 4 are considered spam, and 10 are likely to be downgraded)
27. Page Update rate (the faster Google patents are for news, retail, auction and other sites, the better)
28. Update Rate of the number of pages (ratio of old Google Patent pages to new pages)
29. Update Rate of links (Google patents cannot be analyzed yet)
30. update frequency (update frequency = spider capture frequency)
31. Page subject
32. Keyword derivation .....
33. semantic association (synonyms and so on ...)
34. Potential semantic Indexes
35. URL Length (as small as possible, only 2000 characters are allowed in IE, preferably within 100 characters)
36. Site size (Google believes that the larger the site, the higher the Fund support, better organization, and better architecture, it will be a good site)
37. Site age (the older Google patents, the better)
38. Age of the page and age of other pages on the site

Unfavorable Factors of Google ranking (3)
39. There is a text description in the form of the image, but there is no real text description in the body;
40. Image site
41. Over-Optimization
42. link a bad site (do not link frame..., regularly check the status of each external link site on Google)
43. Redirect or refresh mongoags (do not jump to the page automatically unless the user clicks)
44. Do not use uncivilized words
45. Poison words
46. Too many horizontal links (multiple sites exist on your Web server, and their horizontal links will be regarded as invalid votes)
47. Anti-leeching of images and texts
48. Duplicate keyword filling (downgrade)
49. Keyword dilution (there are too many irrelevant keywords on the page, which will reduce the importance of your real content)
50. page content editing reduces consistency (Google patented Google regularly compares the old cache with the new cache. if it finds that the keywords and themes have changed, it will affect its evaluation, this is an effective Seo tool for Google)
51. Frequency of content changes (it is unfavorable for Google patents to be too frequent)
52. Anchor text update rate (Google patents are too frequent, which is unfavorable)
53. Dynamic Pages (this is a search engine defect. You can use methods such as shortening URLs and reducing variables. It is best not to use dynamic pages)
54. Excessive JS Code (do not use the redirection or hidden link function)
55. Flash page (search engine spider cannot capture Flash content. If you want to use flash pages, you must have a static portal page at the same time)
56. Use Frame
57. The tag "no index" is set in Robot
58. A single pixel Link (will be considered a sneaky link)
59. Invisible text (text is the same as the background color, invisible on the page, but can be retrieved by the SPIDER)
60. webpage (Google Patent)
61. duplicate content (Google usually selects the oldest push to the front and pushes others)
62. HTML code must comply with W3C standards

Favorable Factors for Google ranking (non-page) (4)

Reverse link:
63. Pr (based on the number and quality of links to the site)
64. Total number of reverse links (link: www.xxx.com Google | linkdomain: www.xxx.com Yahoo ....)
65. reverse link page Pr> 4
66. Popularity of links (Google's patent promotion will be regarded as cheating too soon)

Each reverse link:
67. Each PR involving the page
68. Anchor text linked to your site (Google bomb)
69. Link Time (the longer the Google Patent, the better)
70. Frequency of changing the anchor text (the higher the Google Patent frequency, the worse)
71. Page popularity
72. The number of external links related to the page (the less the better, prove your importance)
73. Location involving page links (best in HTML code)
74. keyword density involving pages (for search keywords)
75. The title of the page involved
76. Link from "expert" website (great promotion of Google patents)
77. The same page subject

Directory:
78. be indexed by dmoz (a huge boost, because Google's directory is obtained from dmoz, which generally takes 28 months to be included)
79. dmoz classification (it is said that comprehensive and geographic themes are the most suitable for inclusion)
80 included in the Yahoo directory (huge advances, but $299 per year)
81. Included in looksmart
82. Included in Inktomi
83. Indexed by other directory websites
84. Introduction link for extra-large sites
85. A long history of the site indicates that the site is more stable (at least 1-3 weeks can be promoted for new content)
86. site directory tree
87. Site Map (key words are embodied in the anchor text)

User behavior:
88. Page traffic (number and trend of Google Patent visters)
89. Page selection rate (number of pages frequently clicked by Google patents)
90. Time spent on the page (Google patents for a relatively long time indicate Content Approval)
91. Do users add this page to bookmarks (Google patents)
92. The user deleted the bookmarks (Google patents)
93. Where did the user go after leaving (return? Click the link ?....)
94. keywords used by users
95. Time spent on this domain name

Website owner behavior:
96. domain name registration time (more than 5 years is a valuable)
97. whether to join the legal alliance (rejecting spam, copyright protection, etc)

Unfavorable Factors of Google ranking (non-page) (5)

98. Traffic purchase (these traffic produces low conversion rate or even zero conversion rate, which is considered to be from bad external links)
99. Link Analysis (old links are valuable, and new links are not valuable for the moment, to prevent quick changes)
100. Zero external links
101. Purchase Link (Google Patent)
102. site ranking first (Google patents)
103. Hide (a specific page is read to Google spider and another page is displayed)
104. links from bad sites
105. Domain Name theft (illegal behavior will be removed)
106. If the same IP address sends 100 requests to Google, this IP address may be banned
107. Server reliability> 99.9% (pay attention to your Google update time and try not to maintain it at this time)
108. The page is removed from a large site
109. Ranking handling violations by competitors