SEO sharing: What determines the title of the site is different

I've been at the station for some time, often see a variety of SEO articles, including keyword rankings, snapshots of the site, how to select the domain name, etc., but this article and these are not much relationship, mainly with you share an idea of my own, about the title of the idea, although the Web site title to write online there are many, But are based on SEO on the basis of the title, mostly summed up some how to write to better match the search engine, so I think this article is necessary to write, because it is different, hope to help everyone, but also welcome criticism.

I think the title of the site generally should be divided into two categories: Marketing and SEO class. From the name is not difficult to see, the two focus is different, but the ultimate goal is to promote their own web site, so that more users to the site, then what kind of good to take?

　　Marketing Type title

It can also be called a slogan type. The title of this kind of website is not the target keyword, but the expression of a core meaning, the core meaning can be the name of the brand and match the related words, make it meaningful in the whole. It is possible that the entire title does not have a keyword, but it must contain the site's brand, which is the marketing type of the title, which has three advantages:

Creative: If you want to ask me what this society lacks, my answer is very simple, lack of creativity. A good idea can save you quite a lot of advertising and promotional expenses, because creativity itself is a very advantageous marketing tool.

Easy to spread: since it is the slogan of the title, it is easy to remember, so it will be more conducive to the spread, it is possible that your slogan and model will become someone else to emulate the object, so unconsciously for you to do a lot of free advertising and publicity. Although this is different from viral marketing, the rationale is somewhat similar.

Brand sense is stronger: this is believed that we have some experience, generally a similar brand will use their own brand as the title of the site, rather than simply listing the keywords of the site. Because to a certain time, the brand itself is a hot keyword. So the brand sense of marketing title is stronger.

　SEO type title

Simple and practical: for a lot of personal webmaster, we are more familiar with the way of simple and practical SEO type title, is to use keywords as the title of the writing, this can reduce unnecessary words, the weight of the focus on the keywords. Amoy Street, for example, is the type of keyword, and every day a lot of people search related words.

More easily found: SEO type of title can be easier to make users find, in the site weight is almost the case, so that contains the title of the keyword is more easily users to search, because the title and the word is searched more matching, but for the basic no Word-of-mouth transmission rate.

To specify the direction of optimization: for the first webmaster, if the title specified the keyword, then the daily direction of the basic set, you can follow this direction to optimize, around these words for copywriting writing and external link building.

Written here, has been in two aspects of their own ideas have been basically expressed clearly, here need to explain, no matter what kind of writing, is the home page is different, for the internal pages, are the same writing, so, if you want to ask what site appropriate marketing type or type of SEO, should be how to choose, Then this depends on what kind of promotion you are mainly, if you do SEO keyword-oriented, then the second, if it is a comprehensive promotion, combined with paid advertising or soft text promotion, then it is best to choose the first kind. Of course, can also make the two organic combination, this may also have unexpected effect.

Well, today, will continue to summarize their ideas, also welcome to exchange, this article from: Amoy Street, Web site: http://www.tbsctmall.com/, reprint, please retain the copyright, thank you!