Seo website optimization solution case analysis

Increase weight:

Currently, for webmasters, if the website's estimated traffic exceeds 100, the website will be upgraded to weight 2, and Baidu's estimated traffic exceeds 500 will be upgraded to weight 3, the ranking of indexed keywords increases the estimated traffic of Baidu.

Website information of Shangyou network

As shown in the figure above, there are currently 37 keywords in the keyword library of Shangyou network, and the estimated traffic of Baidu is 23, to increase Baidu's estimated traffic, we must first increase the number of keywords in the keyword library. To increase the number of keywords in the keyword library, we must first ensure the quality of the content inside our website, this allows Baidu to include more high-quality content on our website to obtain more keyword rankings.

How to improve website indexing:

There are two factors that affect website indexing: one is the credit of the website and the other is the quality of the website content.

About Credit:

The method to increase the credit of a website is to regularly and quantitatively update the website content. The best way is to update the website content every day and ensure the stability of the content quantity, there should be no surging content or sudden non-updating content, which will affect the credit of the website, and the credit will affect the indexing speed of the website content. If there are too many content on the website, if you want to update more content, you need to upgrade the content of some website updates every day.

Content quality:

High quality originality of website content is only the basis for improving the content quality. That is to say, to update quality content, we must first ensure that the content is original, secondly, we need to ensure that the content is valuable to users. The content should be centered around the keywords of the website and relevant to the theme of the website, however, when updating the content, we must consider the requirements of users when searching for the keywords of the content, and it is considered a high-quality article to solve this requirement well in the content, if the website has a certain degree of credit, the updated high-quality articles will be received by the search engine in seconds (that is, quickly indexed by the search engine.

Links:

The methods for transferring weights to websites include external links and links. However, after Baidu's green radish algorithm is updated, the effect of transferring weights to websites by external links has been reduced, in addition, the quality of external links is required. Low-quality junk external links not only fail to deliver website weights, but also negatively affect the website and reduce the overall score of the website. Therefore, we can pay more attention to the methods of friendship links for the optimization measures for weight transfer of websites, A link refers to a link on the homepage of our website that contains the anchor text link of the other website and the anchor text link of our website. You can think of a link as a way to vote, two-way links can be understood as the effect of mutual voting. Generally, links also include cross links. Cross links refer to one-way links from website A of the other party to our website, our website is one-way linked to the other's website B, so that the other's website B can get a one-way link. The harder it is to get a link, the higher the value it has, one-way links are the most difficult to obtain. One-way links are of great benefit to websites.

Considerations for exchanging links:

When exchanging links, we must pay attention to whether the website of the other party contains cheating factors and whether there is a history of downgrading, in general, when exchanging links, you must avoid exchanging links with gray, medical, and navigation websites. If your website is downgraded, there will be a chain reaction, seriously, our website will also be implicated. Websites in the gray industry are forbidden in Baidu. Most of these websites are optimized by black hats, it is easy to be downgraded, and the consequences of downgrading will be very serious. Therefore, we must avoid websites in the gray industry when exchanging links, websites in the medical industry are relatively difficult to optimize. Therefore, websites in the medical industry do not benefit our websites. Navigation websites are websites with a large number of links, this type of website is usually regarded as a link farm by search engines. One-way link to our website for navigation websites will not have much impact on our website, however, our website cannot have links to navigation websites. The number of links is limited, and the stability of links must also be maintained. After the links are exchanged, statistics on links should be made every day, if you find that your website is denied, you must immediately revoke the link from the other website to avoid link involvement. To check whether your website is denied, go to the site in the Baidu search box: the website of the other website, it is found that the home page of the website is not displayed on the home page, or the title of the website of the peer is searched on Baidu, but not on the home page. This is a result of downgrading.

When exchanging links, the effect of exchanging weights between links with websites with high relevance will be better, therefore, when exchanging links, we must pay attention to the high correlation between the website and the website, and the weight is greater than or equal to our website,Pr≥ Our website, snapshots are stored in3Within days, Baidu was included in20Above.

Baidu reputation:

Baidu Koubei is a new function just launched by Baidu. Baidu Koubei has a certain impact on website optimization, and only a few people are aware of this, so it is necessary to make a good reputation of Baidu in a timely manner.

Web site snapshot

As shown in the preceding figure, you can search for keywords of a website through Baidu, and enter the Baidu Koubei page for comment below the website snapshot:

Shangyou Baidu Koubei

When doing Baidu word of mouth, you can add QQ groups with Baidu word of mouth to give a word of mouth to each other's website and then give a word of mouth to your website, when doing Baidu word-of-mouth, do not send the website of the word-of-mouth page to the other party. This will be regarded as a cheating behavior by the search engine. The other party must search for the keywords of the website to go to the word-of-mouth page for comment.

Keyword ranking rules:

Generally, the top 100 keyword ranking is a stage, the top 20 is a stage, the homepage is a stage, and the top 3 is a stage.

When the keyword does not enter the top 100, as long as the high-quality content is continuously updated around this keyword, the top 100 can be entered.

If the keyword ranking cannot enter the top 20, it indicates that the website cannot meet the user requirements for searching this keyword. In this case, we need to analyze the user requirements for searching this keyword, you can also analyze how your competitor's website solves user needs and learn from each other.

If the keyword ranking cannot go to the homepage, it means the requirement is not enough. If you feel that the requirement has been done well, it means that the content quality of the website is not high enough, after entering the keyword ranking page, you need to import appropriate traffic. You can add QQ peer groups to improve website traffic by interacting with other keywords.

When the keyword ranking ranks among the top three, you need to compete. The website indicators are better than competitors, and you will surpass your competitors, if your competitors are not good, they will surpass you.