SEO tools to do a good job of site ranking

What factors related to the bounce rate of a website? Now a lot of webmaster are very concerned about statistics tools inside the data, site a little bit of trouble will be restless, a site if the basic optimization do good, do not worry about no users, the homepage of the site should also have enough appeal, we can use some tools to view the site's data , now everyone is commonly used is Baidu statistics, CNZZ, as well as some other statistical tools.

If the site's bounce rate is high, note that the home page did not meet the needs of users, Zengxiaorong often said that the user needs the word, the specific description of the concept also needs to experience, in short, the most core point is that the site's concern must be valuable to users, can not affect browsing, what is the impact of user browsing things? For example, the window ads, users come to your site, your window to play him every now and then, not to mention the user, you come to your site are anxious to close immediately. There are other, such as advertising size does not meet the size of the site ads, it seems more tangled.

That jump rate is high, we should be from what aspects to

First, first look at the home page

What are the factors on the home page? such as whether to follow the user's browsing habits to layout, but also to comply with the rules of the search engine.

Second, to see Baidu statistics page click Map

This can be used to analyze what the user has done recently, which can be seen in this area.

Then the site jump rate is high, the impact on the site is very large, we need to know the user is from the description of the place, in the description of the place jumped out (here is not the ranking of malicious brush click). The user's bounce rate is not a single look at the home page out rate, nor is it a single look at the jump rate, but the user came to the site landing page, looking at the landing page data.

Look at the bounce rate of the site, look at the average page, for example, the site jumped out rate is 80%, from the click of the map, it may be from the inside page out, users see the homepage has his interest in things, and then click on the site's inner chain, entered the site inside the page, then why would it jump in the inside page? This is the entrance page. Here you can see the user came to the specific operation of the site, there is no downward browsing.

If the amount of browsing within the page is very large, it is possible that the ranking is very good, there may be users of this page very much like, and then collection up. We look at the site jump rate this data, not necessarily adjust the home page layout, more important is the quality and content of the pages, in general, the first page as clean as possible, concise will not have too much problem, the inner page is what users really want to see. I think it is very concise, at least Zengxiaorong did not affect the user to browse the things, looks very comfortable.

The types of pages are divided into traffic pages and conversion pages, if the jump rate is high, the site is a problem, improve the method is also around the user to improve, a user does not consider the site is not favored by the search engine, because the search engine is for the user Service, you meet the user, it is equal to meet the search engine.

If you want to convert users, there is a flow of entry, the flow of the entrance from where, of course, ranked the more the top of the site traffic, so be sure to become the best page of the entire network to long-term stability rankings.

The solution to the user's jump out of the way can be considered from the following points:

1. If a user comes in and leaves quickly, can we use video to explain it?

2. If there is no need to insert the video, you can also consider the picture, in short, as long as the user has this demand, we need to put some pictures to illustrate.

3. The level of the article should be clear, the paragraph is clear, so that users can see the meaning of what they want to express.

4. Traffic page to guide to the conversion page, you can use the way of illustration to describe the product in detail.

Summary: To do the site ranking, we must consider whether the site can retain users, to analyze the satisfaction of the site rankings, look at the background data, IP, bounce rate, as well as the downward view, the user clicks on the map and a number of integrated factors to consider.

Article Source: Chongqing SEO Blog zengxiaolongseo.com