Seo Topic 6: page optimization

You can take a short time in the afternoon to continue writing this topic.
Previous articles Article I have received many criticisms and questions. Thank you for your criticism and suggestions. I will try to write the article in detail. It has some special features. Enter the subject:
Page optimization is a summary and improvement of the first five articles. I will list the areas not detailed in the previous article again.
I. Title Optimization
As we have mentioned earlier, title is the first stop of keyword configuration for search engines. Therefore, title optimization is the most important. Speaking of this, I have to mention a very critical technology: Chinese word segmentation (reference address http://www.stlchina.org/twiki/bin/view.pl/Main/SESegment), the current Chinese Word Segmentation technology adopted by various companies slightly different. The most significant effect of Chinese word segmentation on Seo is the long tail keyword ( Explanation: Keywords of long tail are composed of more than two words or a phrase. For example, "WenZhou Valve Production and sales" is a long tail keyword in the title. Features: small search volume, low search probability, top ranking) To :" Production and sales of valves in Wenzhou "Title as an example: Based on Word Segmentation technology, we can split this phrase into the following:" WenZhou | valve | production | sales ", you can also split it into "WenZhou | valve | door store | sales", but we can see that the first word segmentation is much better than the second word segmentation based on the keyword, if you change the title to "Valve-production-sales-Wenzhou", the title will be allocated to the target group when searching for combinations such as "Valve + Wenzhou" and "Valve + sales, in this way, although the traffic is not directly searched for "WenZhou Valve Production and sales", it expands the search scope and improves the coverage of keywords. Potential customers may obtain more information, but word segmentation must not be too heavy. Generally, if the title is too long, you only need to extract your keywords, and there are no more than three.
Here I use the "-" separator for word splitting, but many websites use different separators. The following are common "-" (hyphens), "_ (underline )", "|" (strong line), "," (comma), which is the correct separation method? Let's first look at the separation methods of major websites:
Sina's:

Shou

Yahoo

Google

Baidu.

Others are not listed one by one. From the above, we can see that there are many websites using hyphens (-), especially search engines, I also use the underlined word segmentation method in the Process of Seo. It is recommended to use a hyphen (I think it is incorrect to use other methods to separate them, because of the meaning of the broken number in Chinese, do not spray me if you are not interested)
Ii. keywords and description
In summary, one or two keywords can be set for keywords, which should appear in the title. It is not helpful to set multiple keywords. The description should be within 100 words and contain keywords in the description.
Iii. url method and domain name
Weight understanding: the weight of a level-1 domain name is higher than that of a level-2 domain name. The level-2 domain name has a higher weight than the directory (column), the directory has a higher weight than the internal page, and the static page has a higher weight than the dynamic page.
Meaning: if the value of http://www.cnblogs.com/is the same as that of space.cnblogs.com, And the keywords and content are the same, then the ranking of space.cnblogs.com is top, and so on...
Here, I want to explain the meaning of the topic. In this way, the page structure will be changed as long as the folder name is not changed. The PR value is still in. For example, www.xx.com/products/list.html. After the file is renamed, the PR value disappears.
Iv. Encoding
As mentioned above, we must use UTF-8 encoding to make it compatible with visitors from different countries and regions. If we use gb-2312, garbled characters may occur in some countries.
5. Website submission
If the main audience of the website is an English browser, please remember to submit the website to Google's US server. If the main target audience is a French browser, please remember to submit the website to Google's French server. In short, the website will be submitted to servers in different countries according to different audiences.
How to submit : Set the preferred language of the browser to the language of the corresponding country, and find another Proxy server in the corresponding country. Log on to Google to submit the application.
Why: You can use agents from different countries. Then open Google in different regions, such as Google. The results of website indexing are first displayed (the website submission time has an impact on the ranking ), Remember .
Sat. Keyword density
As mentioned above. You can use pageinfo of sequake to view the keyword density of the page.