SEO Tutorial: How to study competitors

Source: Internet
Author: User
Research competitors
The internet is a great place for someone to make their fortune but to be secretive. It is now impossible that you will be able to reach the top of the search engine without first withholding your way through a group of competitors. Tips to make this journey easier for you to educate your competitors and take advantage of any opportunities you discover.


A competitor known to be
If your site does not have a unique idea, you may already know a couple of other businesses that do what you are doing. For example, if you are starting a Web design company, you can quickly search and Google see, easily over 1 million of sites, but that does not mean it is impossible for you as well as rankings. If you optimize the search for the city you live in, some sites are a great deal smaller, from where you can start to develop a strategy. Write down your competitors and let us further study how you will beat them.

Who ranked well with your keywords?
Do google search for the keywords you most want, and note who is showing the world top ten results for each. Is there a company that occupies the search list? Are there certain sites that seem to rank as well as one subject but others poor? On your competitor list, make a note next to the company that is strongest. Just try to compete with the big boys and you will find that you will get a lot of search engine traffic that you never receive.

What is the rank of PageRank and Alexa?
What pageranks your competitors to make Web pages? If your site is PageRank 1 and your competitor is PageRank for 9th, there will be no way in hell you will be ranked higher than they are in the foreseeable future. However, if your PageRank 4 and their PageRank 6 are less dedicated, you can weaken this gap and eventually pass their long-term plans.

Alexa's team is a completely different beast. A website can rank 100000, and you may rank 800000, but your site is likely to get more traffic than others. This is because Alexa data collection users who have decided to install the Alexa toolbar browser. Therefore, if a site has a group of Alexa users, frequent site, the site will artificially raise. If the Alexa rankings are in the top 100000 there is a considerable amount of data collected, you can be more confident in the Alexa results.

How many contacts do they have?
Now that you know which of your competitors are the strongest, you need to find out how they get so strong. Do google search site name (please make sure to do the form of search "domain.com", not just "domain", eliminate many false results). The results will show a rough amount of how much contact your competitor has. If it's a huge number, sit down and take a breath, and let's see how you're going to compete.

You can also use Links: commands (search Google for the form "Links: domain.com") and link popularity checks to see the big Web site's engine. All of these tools are accurate, but if you use some sources, you have a very good idea of competitors ' pages.

Decide to fight or run away
Now that you've seen some rough estimate of the strength of the main competitor, it's time to take a real look at the future of your work. Do you have the chance to compete with the big boys? Is there anything big about the boy and all you need is a short contact to beat your competitor?

Take into account the data and think about whether you are sure to work long hours to slowly work your way to your competitors, or if you prefer to do SEO as an afterthought and just continue to have fun making your site. You may also decide that you have chosen the wrong industry and are starting to look for new industry competition!

If you want to run and then come back when you have a new idea. However, if you are ready to fight, read!
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