SEO Word number analysis of the car website: Easy car Network maximum Auto House increase

Wen/mu San Shan

I usually like to analyze other sites, using a variety of data to do some of the analysis of the competition, such as Alexa rankings, PR value, included quantity, etc., but always feel not true or detailed enough. Since the Love Station network and Chinaz launched Baidu weight function, feeling finally have a more reliable tool, but they do more rugged, not exhaustive rankings and various analysis, so I am interested in some objective to record the SEO data, and do some preliminary analysis, but also may search for some key words library, So that oneself or netizen check!

After more than 2 years of observation, found that the number of love station more than Chinaz, so the temporary reference to love station data.

First, explain a few indicators:

1, Baidu antecedents

Baidu is known to be the way to estimate the value of its search volume and the number of clicks on the relationship between how much we do not know, do not have to be aware of. And some of the words page has Baidu promotion, Baidu goods, Baidu Open platform, Baidu bosom, etc., appear above a certain or some, the click rate is certainly changeable, love stand oneself also is not allowed. So Baidu antecedents only as a rough reference data, spit slot, Love station page "Baidu Open Platform", written as "Baidu development platform", Xi hee ..., pure entertainment.

2, Love station words number

Love Station total word number is also often change, in the 2011 Love station just on line, the word quantity is few, along with accumulate unceasingly, Love station's word storehouse quantity also is increasing, may increase several times, but to each slightly bigger website all is fair. Love Station word number is we need to focus on the analysis of an indicator, generally the data of 1st per month, whichever, but if the gap within one months is larger, then the average of one months, but the number of words less than 2000 of the site does not record.

3, the number of Baidu included

All know that the number is the site value, and Baidu itself said site value is not accurate, only for reference, here is also for reference only.

One, the following is the car category of Baidu indexed by the number of ranking of the top 30:

　　

As you can see from the diagram above:

Auto House as the most famous car website, its various indicators are higher, and the brand Word search volume is up to 287,696 (including PC and Mobile end), is the second easy car network nearly 6 times times, it can be seen in the brand to create a very successful;

Easy car nets Love the number of words, up to 146690, more than Auto house 17%, visible in the keyword layout of the car better than auto house, but easy car network a lot of keywords are not automotive, such as Spring Festival evening Magic and so on;

Auto house Baidu included more than easy car network 34%, if this proportion is the normal words, that Auto House is included in the number of pages, although many, but may duplicate the page is also a lot of problems with the layout of the keyword, so its love station word number less than easy car network.

In the process of finishing the car website, found that the car World Car Web page All changed, the home page content is the link to search the house, and visit the Web site will jump to the homepage, its Baidu News included also stay in January 10. The basic can be concluded that the car World Car Network has been closed, and there is another car world network already in operation, domain name is http://www.chetxia.com/, data display was founded in early 2013, belongs to the Beijing Car Day Technology Co., Ltd., the legal representative for the Zhang Zhiying. The original Chetx company is Beijing Car World Information Co., Ltd., legal representative for Fan, MO Tianquan investment 800,000. and open Chetxia Network found that a lot of content is basically from the original car world moved over, it seems to search the house is to the content of the new Chetxia.

Personally feel SouFun closed car world is a right choice, the car world since 2004 since its inception, relying on soufun resources to grow quickly, but has been tepid, can not be ranked among the first-class car site, its flow and ranking has been not ideal, only in two or three stream mix. And the recent auto house listing, so that the Matthew effect of the car site more obvious, after years of losses, MO Tianquan finally realized that do not good car website, will immediately close, avoid continuing to lose money, concentrate on the real estate site, is a wise choice!

Second, because the car site mainly new car sites and second-hand cars sites, first to the new car sites Love station word number of the ranking:

　　

The above website's Love station word number is relatively many, also reflected to some extent its SEO to do well, is worth drawing lessons from.

Third, the following is used car website according to love station word number rank TOP6:

　　

From the number of Love station words, Amoy car nets more than 2-5 50%. From the point of view of Baidu, second-hand car home a solo show, far more than other second-hand car sites. However, in the field of second-hand car sites, there are 58 of the same city and net two of the second-hand car category keywords ranked very well. And the second-hand car home is the previous 168 facelift, with the help of Auto House brand effect and more or less with the use of car 168 accumulation of weight, Baidu background high is normal.

Four, to TOP10 website's Love station word number growth rate looks like:

　　

In the past year, the average growth rate of the TOP10 website is 74%, above the average of only 3, auto House Love station word number growth rate reached 132%, far more than the easy car network 70%, visible more than one year Auto house seo progress The most, other sites need refueling Ah!

Looking at all the car site brand Word search volume and the relationship between Baidu Antecedents, found that the basic rules are: the higher the number of brand word search, Baidu, the higher the route, and love station words are not too few. Visibility of the higher the site, keyword ranking higher, from Baidu to bring more traffic, but also pay more attention to SEO. Website operation or should build brand influence as the leading, and then take into account SEO only line, not only do SEO, and despise the construction of brand. Brand Impact index increased, the keyword ranking naturally increased. Because Baidu in the recommendation of good content ability, is getting stronger!

Detailed data of all automobile websites please click to download Http://vdisk.weibo.com/s/ul3x4iUouJrpK