Series Analysis: Industry website Operation Way

Data show that Zhejiang region (Alibaba-alibaba, China Textile Network, China Chemical network are all in Zhejiang) has been thousands of industry sites, for the national industry site 1/2, while in China's industry site hundred, 70% or so registered concentrated in Zhejiang. Similar to the chemical network of industry sites have been everywhere, such as hardware, textiles, packaging and other industries have their own industry website. 2006, the overall service income of the national industry website exceeds 10 billion yuan, the employment number exceeds 120,000 people, become the battleground of E-commerce merchant. How to operate the industry Web site is the vast number of companies will be engaged in the industry's web site operation of the concerns of investors, the operation of the industry site to do the main work in fact around the center of marketing to unfold.

1, Registered members

Through the initiative from the website registered members of the information, the telephone in the past and users to communicate, understand customer needs, to further negotiate. Let the registered users feel the service, and eventually turn these free members into paid members and advertisers. Through the website registration member is the most bonding degree, compared with the pure dozen unfamiliar telephone effect is much better.

2, active contact with industry members

Through the Yellow Pages and other information, and even the network to find the industry's user information, active and user contact, so that users visit the site, through the site's bonding degree of user conversion. Under normal circumstances, if you run a trade site and an industry to communicate with users is more convenient. Customers generally do not reject psychology. They prefer to work with professional industry websites to get the industry information.

3. Participate in trade show

The general Exhibition Company will actively contact the industry website to cooperate, through the replacement of resources, you can get the exhibition booth, as well as advertising, through further industry publicity, promote the status of industry websites in the industry. Also at the time of the exhibition to attend some exhibitions, more distribution of some promotional pages, can also increase the number of user sources.

4, industry and traditional media cooperation

If you want to be successful in an industry website, you can improve the influence in the industry by combining traditional media, TV, newspaper, outdoor advertising, and so on. In addition, you can also cooperate with industry associations to obtain more information about the industry. If conditional, can also issue the traditional media magazine, in the industry concentrated area to distribute.

5, the reasonable management website content

Reasonable management site is also very important, such as what information is more valuable to users, valuable information can be emailed, fax regularly to potential users or members of the hands, through a long period of service to nurture, to affect the user.

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