Several important Seo optimization points

Keywords play a decisive role in Seo. How should we grasp keywords in search engine optimization?

The first question: what is a keyword?
Define: the most relevant and concise words that can describe the content of your website are keywords.
The second question: how to select keywords?
1. First, list some important keywords that you think;
2. Check your website statistics or server logs to learn how others access your website;
3. Reference others' opinions;
4. Use Optimization tools to check if there is a large competition for those keywords and if there are more keywords to be searched;
5. analyze why their peers rank in the top three and learn how they select keywords;
Third question: What should I pay attention to when selecting keywords?
1. Remove purely academic models;
2. remove ambiguity;
3. Remove too broad keywords;
4. Remove obscure keywords;
5. Remove highly competitive keywords;
6. Do not ignore the importance of local markets;
7. Make the keywords specific and descriptive. IPod-> iPod 80g Toronto
8. Add some verbs (buy, find, buy, discount, lowest price, Monopoly, luxury, etc)
9. Do not use words ignored by search engines (stop words, dead weight words: The of or for this well that and to www. etc web ...);
10. Keyword Long Tail Theory: Do not optimize keywords that are too common. Instead, focus on the keywords most relevant to you.
Fourth Question: The importance of titles (very important)
Be sure to include the most relevant keywords, not too long, not too short; you can go to Google: intitle: New Concept 3 to see how top-ranking websites optimize titles;
Fifth Question: META keywords and descriptions
<Meta name = "Description" content = "keyword cloud is a visual representation of keywords used on a website."/>
<Meta name = "keywords" content = ", keyword cloud, keyword, cloud, keyword density"/>
Note: currently, the search engine is increasingly disapproving keywords and description because it is abused too much. Write only a few of the most relevant content. Do not spend too much time;
Sixth Question: the title of the section on the heading web page. title is the title of the article.
<H1> new concept 3 H1> H2> h3> H4> H5, so put the most important thing in h1
Seventh Question: The body should also contain keywords
Show keywords in the article: bold, italic, link ....
Eighth Question: Image
Too many search engines cannot read the image.
Image optimization method: the search engine can find the title, ALT, and links on the Image Tag. Therefore, you can optimize these attributes.
Ninth Question: navigation menu
Javascript, Java applite, and Flash all pose difficulties for search engine crawlers.
How can this problem be solved?
Provide an HTML navigation menu link at the bottom of the webpage.
Tenth question: domain name selection
Good domain name reason:
Google
EBay
Youtube.com
Businiess.com
Wikipedia.org
Megaupload.com
Apple.com
G.cn
1. The domain name cannot contain numbers or hyphens (-)
2. Try to be descriptive, remember as much as possible, and be as relevant as possible
3. The domain name must be brandable)
4. A good domain name is the accumulation of advantages
5. But the domain name you find must have its reasons.
11th questions: domain name optimization:
1. domain names containing keywords will greatly improve the ranking;
2. A website corresponds to multiple domain names and multiple channels are available. For example, g.cn will jump to google.cn
3. If your domain name is often misspelled, register the spelling mistake. For example, gogle.com will jump to Google.com.
4. It is best to host the same website under different domain names on servers with different IP addresses;
5. Optimize different keywords for different domain names of the same website;
12th questions: Link Importance
1. In general, the more links that direct to your web page, the more favorable the search ranking
2. Text pointing to your link is also very important. The more relevant the better
3. The higher the popularity of a webpage with a link to you, the higher the ranking, the better the ranking for your website
Reverse link: You can view the number of webpages that point to the desired URL;
Search for reverse links: Link: www.baidu.com
Link tool: www.antssoft.com/download.htm link Survey
You can view the structure of a website made by others and learn from others' experiences.
13th problems: the frame framework is not very friendly to search engines. solution:
1. Start a good title and make it more descriptive.
2. Add description to the head.
3. Add <noframes> A keyword to the description of this page and a link to the website </noframes>
14th questions: dynamic web pages can confuse search engines;
1. Avoid using it? = &
2. convert a dynamic webpage to a static webpage
15th questions: CSS (stacked style sheet)
1. A webpage uses flash and JavaScript navigation. If there are too many pages, they will be unfriendly to the search engine rankings. If there are too many pages with too many texts, they will not be beautiful and people will not want to see them. What should I do? CSS is a balance;
2. CSS is more user-friendly than CSS, and the overall search engine is more friendly;
3. greatly reducing the document size and enhancing the page loading speed;
4. Make the code more organized and facilitate systematic update and improvement of the webpage appearance;
5. Printer friendly;
6. Search engine crawlers are friendly;
7. There is a small drawback: for newer CSS rules, older browsers do not necessarily support these rules.
16th problems: the robot.txt File
1. It is a file that tells the search engine crawler about the directories and content that the website does not want to be crawled.
For example, images and password-protected content are sensitive.
2. sample:
User-Agent :*
Allow :/
Disallow:/WordPress/WP-Admin
Disallow:/WordPress/WP-des
Disallow:/WordPress/WP-content/plugins
Disallow:/WordPress/WP-content/Cache
Disallow:/WordPress/WP-content/themes
Disallow:/WordPress/WP -*
Disallow:/WordPress/wp-login.php.
Disallow:/WordPress/imges/*. PNG $
Sitemap: http://chinayehu.co.cc/wordpress/sitemap.xml
Copy this file to robot.txt and place it in the root directory of the website.

Conclusion: If you grasp the above important optimization points, it will certainly play an unexpected effect on your website Seo optimization.

Original article link: http://www.yehuchina.org/wordpress/several-important-optimization-seo/