Shao Jun: An example analysis of the role of external chain strategy in SEO

We often in search of keywords often encounter some snapshots do not appear in the ranking page of the keyword, there is! I think there is a lot of people think that a site can put a site outside the keyword to do have a strong ranking will feel that this site in the optimization of the use of a stronger SEO technology, In fact, I used to have this idea, often search for a keyword when there will be an irrelevant site, will feel that the search engine has problems, or the webmaster SEO is very powerful, in fact, these are not God horse, you can also do, today Shao Jun combined with their own site SEO development process and some cases and everyone points Analyze the outside chain strategy of SEO.

In my blog development has been a lot of SEO has asked me a question, why my Guangzhou SEO blog can also be ranked in Baidu ranking Changsha SEO first? In fact, in addition to my site before the Changsha SEO, so far to maintain the ranking of the previous keywords, in addition to this reason, there is the use of the strategy of the outside chain, In the latter part of the keyword to do some of the chain, plus the main keyword ranking better, this keyword is also natural incidental to do up, this has modified the keywords of the site will have such experience, in the new keyword after the old keyword will still have a good ranking.

Of course, this problem may also be due to the high weight of the keyword import link is enough to maintain this situation, but I blog in the development of the early even friendship links are not changed to one, it is more in both sides of the link after the other found that I blog Baidu included only one page decisively will I link down, Because at that time I this independent blog set up only half a month, only included the home page, and Changsha SEO I only did one months of appearance, then do the Guangzhou SEO time before the link has been changed back, so this point in my blog can basically ignore.

Because a lot of people have asked me this question, so the above analysis of my blog, the following to see a more obvious example, Baidu search keyword GBK and UTF8, dream of the official website appeared in the first few, due to the nature of the keyword so only list analysis of one, specific please look at the picture.

　　

Baidu search keyword GBK, dream of the official site ranking Baidu second place

This is what I said in the first search of a keyword, in the search results ranked in the page snapshots can not find the phenomenon of the keyword, and since the official dream site in the title and description can not find the word gbk, I think there will be no later, in fact, this also does not need to suspect that the problem is a search engine, As long as the combination of search engine ranking factor is very easy to find, content, outside the chain, as well as the impact of keyword ranking keyword import links, first because the dream system has GBK and UTF8 two different versions, so the content of the site contains the keyword is normal, but this is not enough to affect rankings, then analysis of his outside the chain, In fact, can also be understood as link bait, look at the picture to speak.

　　

After the installation of the Dream program will have a program version of the link, is pointing to the official site of the dream, and the link text contains the GBK, then imagine that another version will contain UTF8, this is our SEO link decoy strategy, In the free provision of the program or template to add their own whole station link, the general use will not be removed, after all, will respect the results of the original work, I would like to use the dream process less say also have hundreds of thousands of users, do not say that each user has added an official link, Then in the dream of the official site of the nearly 9 million Yahoo back chain at least have a good hundreds of thousands of is from the user to use the dream process, can be imagined so strong outside the chain of support, in the link text appeared in the keyword has a good ranking is not surprising.

Another example, this example is said to be a lot of Internet companies SEO interview topic, that is why Google search click here, the first of the Adobe Reader download page.

　　

Analysis of the directory of the Yahoo chain has a staggering more than 3 million, and very many from the high weight of the U.S. Gov Web site, the United States School site, PR8, PR9 also have several, and there are many sites using the Anchor link text is "Click here for Acrobat Reader", And the foreign website's sharing consciousness is very strong, most will take the initiative in their own site plus the reader's download address, it can be imagined in this huge outside the chain for a number of times the anchor text has such a good ranking is not surprising, this and the strategy of weaving a dream is similar to the link bait method to play to the extreme, thereby increasing their own outside the chain group.

In fact, these look very far from the development of our website, in fact, we do in the SEO in the chain when there is a desirable value, and carefully analyze the SEO strategy of other sites and results, there will be unexpected harvest, all kinds of feelings I think only to analyze their own to know AH.

Original article please indicate reproduced from guangzhou SEO Shao Jun Blog, this article address: http://www.xiaojunseo.com/seo-watch/140.html.