Share 5 SEO tips to promote mobile apps rankings

China's IT/February 9, 2012 report 2012 will be a year of mobile internet outbreaks, and as mobile apps become more popular, people are accustomed to downloading and installing apps from App Store and Android Market. Although the App Store and Android Market have "popular apps" on the list, the introduction pages and categories of these apps still exist in the form of Web pages. Search engines continually index and sort the pages of these applications so that they can provide useful information when a user needs to search for certain applications on the search engine. According to our analysis of the higher ranked iOS mobile apps, getting a higher ranking in google search results has significant links to the popularity of the App store. Higher Google visibility will bring more downloads to the app, and more downloads will make your app more popular in the App store.

Here, Chinese it guests share 5 mobile application SEO tips to help you improve the ranking of your apps in Google search results.

　　Tips: Highlight your brand in the name of the application

The name of the application appears as an anchor text link in the App Store and Android Market. From these 2 world-class sites to get your brand name as hypertext of the chain, the transmission of the PR weight is high quality. Don't forget to mention your brand name again in the URL section of the download page. Refer to the figure below for Groupon, Amazon, and ebay samples.

　　

　Tips: Add a hyperlink to your application's introduction page on your site's homepage

You can consider creating an introductory page for your application on your site that includes screenshots, metrics, features, and more. But it's best to point to this introductory page by adding a hyperlink to the most important page of your site, such as the homepage. Refer to the following figure

　　

　　Trick #3: Include your brand name in the hyperlink text that points to the App store download page

Many brands that link to the App Store download page do not include a brand name, such as simply "downloading from the iphone app," which loses a good opportunity to promote the brand. Chinese it customers share a smarter SEO approach: You should add your brand to this anchor text ("Download mobile Wal-Mart from iphone App" or "Install Wal-Mart mobile apps from Android Market")

　　

　Trick #4: Don't forget to provide a two-dimensional barcode on the application introduction page

When a user uses an Apple or an Android phone, the smartphone will analyze the two-dimensional barcode, which can be easily downloaded and installed, by taking a picture of the two-dimensional barcode. China's It visitors found that many domestic application developers in the release of iOS applications did not provide two-dimensional barcode, from the product point of view, to provide customers with convenience, but also a great responsibility for the product.

　　

　Know-How #5: multi-directional, multi-platform to promote your application

When users use the iphone, ipad, or Android browser to open your site, provide a suitable hyperlink to the customer's device type to click on. For example, if the customer's device is an iphone, your hyperlink should point to the app Store, and, similarly, if the customer is using an Android phone, the hyperlinks on the Web page should point to the Android Market, assuming you've developed the applications for those platforms. Refer to the figure below (assuming that the user's phone is an iphone)

　　

Summary: With mobile apps exploding, in both App Store and Android Market, Chinese it customers have always believed that users are increasingly reliant on getting information from search engines for mobile apps. Whether it's an independent individual developer, or brand suppliers, do not just submit applications to the App Store, but also to invest a certain amount of resources to improve the flow of the site, enrich the content of the page, create high-quality outside the chain and in the social network to promote, these will give you the mobile application to bring the promotion of popularity. In a word, mobile applications also need SEO.

Original link: http://www.cnitke.com/2012/02/08/share 5 SEO tips to promote mobile application rankings