Six basic requirements for B2B website planning in the industry

Some people often ask me, "I have a new idea. Can you help me see if it can be used on my B2B website ?" However, their ideas are often hard to think about. They are either not suitable for their own industry, or they cannot be implemented at all, or they can be either implemented or suitable for their own industry, however, to succeed in operation, it takes a lot of money and manpower, but his capital and team do not allow him to do such a function.
I will not talk about the specific theory. I just want to talk about the six basic requirements for industry B2B website planners based on my actual planning and operation experience.
1. Deeply understand the internet and be highly sensitive to new models and technologies
As an industry B2B website planner, you must have an in-depth understanding of the Internet, the needs of Internet users of all ages, and various mature and immature Internet technologies, understand the various mature and immature models on the Internet, as well as the latest marketing strategies and product innovations of well-known Internet companies.
As an industry B2B website planner, you should pay attention to IT news every day to learn about industry trends and learn about various new models. Alibaba Cloud, Donews, baidu IT news, Tianya IT Horizon, and marketer's blog should always pay attention to and learn from successful experiences. The older the Internet users, the more deeply understanding the internet, the higher your planning success rate.
It is necessary to study various types of websites at home and abroad, industry and comprehensive research. Study its functions, profit models, and various marketing strategies, learn about various new applications and models, absorb the essence, and get rid of its dregs.
2. In-depth understanding of traditional industries and the real needs of first-line industry users
As an industry B2B website planner, we must not only know people engaged in IT. On the contrary, you should know more people in traditional industries than IT, in particular, we need to participate in meetings in traditional industries and become friends with them. Because we should be aware that the vast majority of traditional industries are more mature than the IT industry model. Only by in-depth understanding of traditional industries can you know their real needs. At the same time, for B2B website planning in the industry, you must learn more about marketing. You will find inspiration from various marketing strategies.
There are many ways to understand the needs of industry users. In the initial stage of website planning, it is the best way for the team to have a full understanding of the industry members and communicate with them at any time. At the same time, through various channels to understand the needs of a variety of personnel, such as: marketing, technology, upstream raw material equipment, downstream dealers, etc., through QQ, MSN, telephone and so on to establish relationships with them, become friends with them and understand the most realistic needs, especially the demand. Because of the setting of any of our columns, the demand should be considered. Of course, before chatting, you have to spend time learning the most basic industry knowledge.
3. Integrate new technologies and models with the needs of traditional industries, and make appropriate innovations
At present, almost every major or small industry in China has a good B2B website in the industry. When planning a newly opened B2B website in the industry, we must innovate, because innovation is a differentiated marketing strategy, it is also the best way to find some blank markets, reducing the difficulty of operation in the future.