Six mistakes that seo optimizers cannot make

Misunderstanding 1: There is no reasonable choice of keywords to be optimized.

Keywords are the core of webmasters for website optimization. Improving keyword ranking is one of the important indicators to measure the optimization effect. However, many webmasters do not correctly select the appropriate keywords based on their websites to improve their ranking in some keyword search results, however, the idea that popular keyword searches are large and can bring the most traffic to the website is simply "wishful thinking" is actually a big mistake, because the competition for popular keywords is the most intense, generally, it is difficult for small and medium-sized webmasters to make such keywords. Therefore, to avoid improper selection of keywords, it is almost impossible to set a goal for themselves ", the keyword search volume, that is, the popularity, can be queried using Baidu's index query tool index.baidu.com.

Misunderstanding 2: The keyword density is not properly set.

After the optimization keywords are determined, the main keyword, popular keyword, and long tail keyword are usually determined. The next task is to arrange the keywords on the website according to their priorities, from the title to the topic, to the content page of the article. In general, the main keywords are mainly in the title and website description, the popular keywords are mainly in the website description and column, and the long tail keywords are mainly in the content of the article. However, a misunderstanding that many webmasters are easy to get into is to rely on more keywords to "expose" to enhance the ranking of websites in keyword search results, while ignoring the grasp and control of its layout density, the results are counterproductive. In general, the webmaster optimization tool is used to query the homepage and various pages of the website, the keyword density is generally controlled between 2% and 8%.

Misunderstanding 3: The use of poor-quality pseudo-original content fooled the search engine.

With limited energy and funds, many webmasters will adopt pseudo-original methods to achieve optimization results similar to those of original content, however, due to the quality and level problems of some pseudo-original software, it is very simple to deal with the pseudo-original content, such as breaking the original order, use antonyms or even so-called synonyms with little relevance to replace phrases, or add a large number of special symbols to the original text to prevent search engines from recognizing them, although these methods are hard to fool the eyes of search engines, especially google has long been able to identify these common pseudo-original methods, which can be used to identify forged original effects, baidu is constantly improving its algorithms. It has gradually been able to identify and punish these pseudo-original content, so it is better to spend more time to make real original content.

Misunderstanding 4: External links are unstable to save costs or pursue rapid results.

For webmasters who purchase high-quality links to achieve optimization purposes, they often choose to purchase high-quality one-way links before baidu or google makes a big update in order to achieve fast driving effect, however, in order to save costs after the update, we often choose not to renew, which leads to large fluctuations in the external chain. In view of this situation, the search engine will find and punish such websites during daily website crawling, and conduct proper permission downgrading for such websites, which means that the effect is faster and faster, therefore, this approach is not desirable. Otherwise, it will only be a temporary result, and it is difficult to maintain for a long time. In the end, it will only make money go off.

Misunderstanding 5: keywords are frequently modified to constantly cater to popular search terms.

Keywords are the important core of website optimization. Maintaining the stability of keywords is of great significance for the stability and improvement of website weights. However, during the optimization process, some webmasters temporarily do not see the effect of the current keywords, if you want to cater to popular search terms and constantly modify existing keywords, such changes will not only affect the previous optimization results, but will often be punished by the search engine, downgrading and re-examining the website, the most obvious result is that when you use the site command to view the website's indexing status, the homepage disappears from the first place, and the website's indexing status gradually declines. These are the consequences of frequent keyword changes, in summary, this is basically not worth the candle. The so-called "stability prevails over everything" has its special significance here, and it also has reference value for website optimization.

Misunderstanding 6: ignore the negative impact of advertisement content on website optimization.

It is worth mentioning that the advertisement content in the website also has a unique impact and effect on website optimization. In general, we tend to ignore the role of the advertisement module in website optimization. Especially for code advertisements provided by advertising alliances, the advertising module should not be filled with various pages of the entire website in order to blindly pursue as many clicks as possible during the advertising process, the advertisement code used by some smaller ad alliances is not friendly to search engines and affects the crawling of website content by search engines, in addition, too many pop-up window advertisements have seriously affected the user experience. For such websites, Baidu will use its manual intervention mechanism to give appropriate downgrading punishments.